Broadview at Purchase College GENERAL SUMMARY: A unique opportunity exists to join a team in creating a vibrant senior learning community on the campus of Purchase College, State University of New York. The residents of this university-based retirement community enjoy the many amenities of the college including the renowned Neuberger Museum of Art, the Performing Arts Center, the academic and athletic facilities, and the park-like campus. They enjoy all these benefits while living in a village designed specifically for their interests and needs. As part of the Purchase College community, Broadview residents enjoy both formal and informal programming and collaborative opportunities designed to promote intergenerational engagement with members of the college community, ranging from classes and mentoring to providing employment opportunities for students. Broadview offers the full continuum of services, inclusive of Independent Living, Assisted Living, Enhanced Assisted Living, and Memory Care.
INCLUSIVE AND COLLABORATIVE CULTURE: We are dedicated to promoting diversity, equity, and inclusion. Diversity is the commitment to a community of equity and access through the acceptance of all aspects of human difference. This includes but is not limited to age, disability, race, ethnicity, gender, gender expression and identity, language heritage, national origin, sexual orientation, religion, socioeconomic statues, status as a veteran and worldview. Broadview at Purchase College is proud to be SAGE CARE certified, and all employees will be provided with SAGE CARE training. Broadview at Purchase College is committed to integrating various cultural and social perspectives to engender excellence and to creating a collaborative culture in order to provide exceptional experience for every employee and resident.
Admissions and Outreach Coordinator - High Point Center for Care at Broadview Department: Sales & Marketing
Exempt Status: Exempt
POSITION SUMMARY: The Admissions and Marketing Coordinator plays a key role in managing the admissions process and supporting marketing initiatives for the High Point Center for Care at Broadview, which includes Assisted Living (AL), Enhanced Assisted Living (EAL), and Memory Care (MC) residences. This individual will be the primary point of contact for prospective residents, families, and professional referral sources. The role requires a compassionate, detail-oriented professional who thrives in a fast-paced, mission-driven environment and is committed to helping older adults and their families navigate transitions with confidence and clarity.
ESSENTIAL JOB FUNCTIONS: Admissions Coordination - Serve as the initial contact for inquiries and admissions for AL, EAL, and MC.
- Guide prospective residents and families through the admissions process with professionalism, empathy, and accuracy.
- Manage and track all required documentation, including Confidential Data Applications, financial verifications, medical assessments, and health records in compliance with state regulations.
- Coordinate and schedule assessments with the clinical team and ensure timely follow-up.
- Maintain accurate records in CRM (e.g., Salesforce) and produce weekly admissions reports.
- Liaise with internal departments to facilitate seamless move-ins and transitions.
Marketing and Outreach - Support the planning and execution of marketing campaigns, events, and professional outreach focused on AL, EAL, and MC services.
- Cultivate and maintain relationships with hospitals, skilled nursing facilities, case managers, elder law attorneys, social workers, and other referral sources.
- Assist in preparing promotional materials, presentations, and tours tailored to prospective families and professionals.
- Represent Broadview and the High Point Center at community events, health fairs, and networking functions.
- Contribute to content for social media, newsletters, and digital communications that highlight services and success stories from High Point.
GENERAL JOB FUNCTIONS: - Embrace and uphold a hospitality-focused culture, ensuring exceptional service to residents, families, and colleagues.
- Adhere to privacy and confidentiality regulations, protecting resident information.
- Ensure a safe and welcoming environment for residents, staff, and visitors.
- Maintain professional conduct, appearance, and punctuality at all times.
- Attend required training and community meetings to stay updated on policies and best practices.
- Observe and enforce all safety, infection control, and resident rights policies.
- Support new employees in understanding community policies and procedures.
- Accept and implement assigned duties and feedback in a cooperative and professional manner.
Qualifications: - Bachelor's degree in Marketing, Communications, Human Services, or a related field.
- Minimum 2 years of experience in admissions, sales, marketing, or care coordination, preferably in senior living or healthcare.
- Familiarity with assisted living, enhanced assisted living, and memory care services and regulations (New York State knowledge a plus).
- Strong organizational and interpersonal skills; ability to multitask and maintain composure in emotionally sensitive situations.
- Proficiency in CRM software (e.g., Salesforce), Microsoft Office Suite, and digital marketing tools.
- Compassionate, professional demeanor with excellent written and verbal communication skills.
LICENSE/CERTIFICATION REQUIREMENTS: - Valid driver's license required
- Willingness to be available for emergency situations related to the community
QUALIFICATIONS: - Strong communication and interpersonal skills
- Proficiency in Microsoft Office Suite and CRM systems
- Ability to multi-task, meet deadlines, and balance team and individual responsibilities
- Detail-oriented with the ability to follow structured sales processes
- Strong problem-solving skills and ability to navigate objections
- Excellent telephone and in-person sales techniques
PHYSICAL REQUIREMENTS / WORKING CONDITIONS: - Must be able to walk throughout the building and conduct full-property tours (including pushing wheelchairs if needed).
- Ability to lift and carry up to 25 lbs independently.
- Must be able to work in a fast-paced, customer-focused environment with frequent interruptions.
PROFESSIONAL BEHAVIOR REQUIREMENTS: - Ability to manage interactions with prospective residents, family members, and staff with professionalism and empathy.
- Ability to remain calm and solution-focused when handling difficult conversations or emotionally charged situations.
HOSPITALITY FOCUS: The Community fully embraces a culture of hospitality. To that end, we include the following hospitality promises as a guide for our interpersonal interactions with residents, co-workers, and guests:
1. We greet residents, employees and guests warmly, by name and with a smile.
2. We treat everyone with courteous respect.
3. We strive to anticipate resident, employee and guest needs and act accordingly.
4. We listen and respond enthusiastically in a timely manner.
5. We hold ourselves and one another accountable.
6. We embrace and value our differences.
7. We make residents, employees and guests feel important.
8. We ask "Is there anything else I can do for you?"
9. We maintain high levels of professionalism, both in conduct and appearance, at all times.
10. We pay attention to details.
This position offers the opportunity to make a meaningful impact by helping seniors and their families
find the right care solution at High Point Center for Care at Broadview. If you are a motivated
sales professional with a passion for senior living, we encourage you to apply.