About Liquid I.V. At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes. But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world's leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we're continuing the expansion of Liquid I.V. into a global brand.
We're also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team: We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role: Are you ready to join the team that's driving America's powdered hydration brand continued growth? Liquid I.V. is looking for an Acquisition Analyst to help acquire new customers and subscribers to our DTC website. If you love e-commerce, performance marketing, and A/B testing, this role is for you.
In this role, you'll team up with our Acquisition Manager to assist with all DTC revenue-driving marketing efforts to ensure we hit (and crush) our monthly and quarterly growth goals. You'll collaborate closely with LIV web, retention, and marketing teams and external agencies to make sure we're all tracking towards our shared success.
We're looking for someone with an organized, analytical mindset and a passion for project managing-you'll help keep campaigns on track to get the best return on ad spend (ROAS). If you're a team player with experience in performance and affiliate marketing channels, and you get excited about digging into data to uncover winning strategies, we want to hear from you.
Why You'll Love This Role:
- Be part of a fast-paced, industry-defining powdered hydration brand
- Get hands-on experience with cutting-edge marketing strategies and technology
- Work with a fun, driven, and supportive Ecommerce & Media team
- If you're ready to take your skills to the next level in a career-defining role, apply today.
Functions and duties of this role include, but not limited to: Campaign Optimization & Collaboration
- Work cross-functionally with web, media, retention, creative, marketing and agency partners to ensure campaign alignment and deliverables are achieved.
- Monitor CAC, ROAS, and other cross-channel key performance indicators (Paid Search, Paid Social, Display, TikTok Shop, Affiliates, Direct Mail and more) providing data-backed recommendations to improve efficiency.
- Work closely with project management and design teams to ensure creatives are optimizing for performance and launching on time.
- Identify channel-specific trends and insights, recommending budget adjustments and high-impact A/B testing opportunities for ongoing optimization.
Data Analysis & Reporting
- Update and analyze weekly, monthly, and quarterly performance reports, providing insights to improve acquisition efforts.
- Dive into multi-touch attribution (MTA) data to uncover opportunities for growth and areas for improvement.
- Work closely with external data and analytics partners to help the larger Ecommerce team make informed, data-driven decisions.
- This is an entry-level, hands-on-keyboard role for someone who loves working with data, working cross-functionally with multiple internal and external teams to make a lasting impact. If you're curious, analytical, and excited about performance marketing, this is the perfect opportunity to grow your career and be part of something big (and hydrated).
Qualifications: The successful candidate will have the following qualifications:
- Minimum of 2-4 years of experience managing ecommerce and acquisition
- programs
- Have proven experience optimizing ecommerce acquisition channels
- including (but not limited to): affiliate, paid social, search, shopping, and
- discovery
- Strong data & analytics background - with the ability to speak to digital
- marketing KPI's and analysis
- Strong understanding of multi-touch attribution and media mix modeling
- Can work with a fast-paced high growth brand
- Has a test-to-scale mentality
What We Give: - 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration.
Work Environment: The expected salary range for this position is $73,800 - $110,800 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.