af&co., based in the heart of San Francisco with offices in Los Angeles, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do. This position requires San Francisco/Bay Area residency. For more information, please see our website at .
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Job Title : Account Manager, Social Media
Department: Marketing
Reporting To : Account Director (s)
FLSA Status: Full time, Exempt
Location : San Francisco Bay Area
The Account Manager, Social Media Marketing position requires three to four years of experience , with strong social media management and digital content experience, complemented by sharp communication and leadership skills. The ideal candidate is a self-starter with an eagerness to demonstrate their creativity and strategic thinking. Account Managers are responsible for executing account deliverables whilst maintaining client satisfaction. A passion for food, restaurants, travel and the hospitality industry as a whole, as well as a desire to continue their knowledge building in social media and brand strategy, and marketing, are keys to success in this role.
We are looking for someone who:
- Has direct experience managing social media accounts on behalf of clients, including proactive community management
- Is experienced in Sprout Social (or similar social media management tool)
- Is familiar with using Facebook Business Manager and devising successful social advertising campaigns
- Is experienced in onboarding/offboarding clients and assigning asset permissions in Facebook Business Manager
- Is experienced in graphic design software, including Canva and/or Adobe Creative Suite
- Expertly creates visually compelling Instagram Reels or TikTok video content using InShot, Splice or native editing tools
- Has existing working knowledge of influencer relations/negotiations (paid and organic) and how that impacts social media growth
- Excellent communicator both written and verbal
- Is detail-oriented, creative, empathetic, strategic, and results-oriented
- Possesses a keen interest in and passion for food/cocktail culture, restaurants, travel, and the hospitality industry in general
- Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client email campaign
- Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
- A strong storytelling abilities compelling audiences to pay attention
- Serves as a knowledgeable mentor to account coordinator(s) and/or intern(s)
- Fosters a fun, friendly, professional and efficient work environment
- Brings strategic rigor and a high quality of work to every assigned account, project or task
- Displays friendliness, courtesy and attentiveness to client needs
- Is highly productive and efficient in time management
- Responds promptly to internal and external communication
- Remains nimble and resourceful with shifting client needs
- Experience using Google Workspace, Asana and Slack as part of their day-to-day work
Responsibilities
A successful Account Manager, Social Media Marketing candidate will be able to do the following:
- Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
- Collaborate with account teams on the promotion of client events and activations
- Directly manage 7-9 client social media profiles, including, but not limited to, Instagram, Facebook
- Create content for social media, including capturing images and video clips to create Reels, as well as graphic designs for social media use
- Create and manage social media ad campaigns through Facebook Business Manager
- Build out monthly content calendars
- Post social media content using Sprout Social and native platforms where needed
- Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images
- Assist in overall digital brand strategy and messaging for all clients
- Determine, track and report on social media KPIs in accordance with client goals
- Measure campaign effectiveness and utilizes data to make informed strategic or tactical recommendations
- Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies
Benefits
- Working with a fantastic team of PR and marketing professionals who are passionate about our industry and clients
- Medical, dental and vision insurance
- Paid vacation with additional comp time
- Up to five "work from anywhere" days per quarter (working on Pacific Time)
- Partial reimbursement for cell phone and internet service
- 401K retirement plan
- Pre-tax transit benefit
- Maternity/paternity leave
Salary is based on experience, accomplishments and skills and the range for this role is $68,640. Please contact Rose Guiliano at with your resume and a cover letter telling us about:
- Why you think you are a fit for this position
- Salary expectations
- Your restaurant/hotel passion and expertise
- Favorite restaurant/chef and why?
Please also include two to three examples of your recent related work as well as links to social media profiles, blogs or other digital content. Finalists will be asked to arrange calls with references.
af&co. is proud to be an Equal Opportunity Employer.