Under the direction of the Senior Brand Manager, the ZINO Brand Activation Tour Manager will be responsible for planning, organizing, and executing immersive and memorable cigar experiences at various locations throughout the country. This role involves not only managing the logistical aspects of the tour but also includes driving and setting up an experience vehicle at each location. The ideal candidate should be passionate about cigars, have exceptional organizational skills, and a flair for creating unforgettable brand experiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Tour Planning and Coordination:
- Develop a comprehensive tour itinerary, including locations, dates, and times.
- Coordinate with venues and secure necessary permits for activations.
- Ensure all tour logistics, such as transportation, equipment, and materials, are prepared and organized.
Cigar Experience Activation:
- Create engaging and interactive cigar experiences for customers and enthusiasts.
- Set up and manage the experience vehicle, ensuring it is visually appealing and functional.
- Educate participants about cigar products, brand history, and the art of cigar appreciation.
Customer Engagement:
- Foster a welcoming and hospitable environment for tour attendees.
- Facilitate discussions, Q&A sessions, and tastings to enhance customer engagement.
- Collect feedback and customer insights to improve future activations.
Brand Ambassadorship:
- Represent the cigar company with professionalism and enthusiasm.
- Promote brand values, quality, and uniqueness to participants.
- Build strong relationships with attendees to enhance brand loyalty.
Logistics and Inventory Management:
- Manage inventory, ensuring an adequate supply of cigars and promotional materials.
- Safeguard merchandise and equipment during transportation and activation.
Reporting and Documentation:
- Maintain accurate records of expenses, attendance, and participant feedback.
- Provide regular reports and updates to the company regarding tour performance.
Vehicle Maintenance:
- Ensure the experience vehicle is always well-maintained and operational.
- Schedule regular vehicle inspections and maintenance as needed.
Physical Requirements:
- Ability to lift and carry heavy equipment and materials.
- Comfortable with long hours of standing and walking during activations.
- Ability to drive and set up an experience vehicle.
Physical Requirements:
- Ability to lift and carry heavy equipment and materials.
- Comfortable with long hours of standing and walking during activations.
- Ability to drive and set up an experience vehicle.
Education and/or Experience:
Bachelor's degree (B. A.) from four-year College or university desirable; 5-6 years related experience and/or training; or equivalent combination of education and experience. Previous Ambassador Retail marketing and digital experience, preferably from luxury retail.
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