Sr Segment Marketing Manager

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here

Job Description

The Segment Marketing Manager is responsible for the implementation and execution of new business marketing strategies across influencers and distribution channels to achieve the P&L objectives of the Strategic Business Units (SBUs). We are looking for someone who is skilled at building alignment and engagement when leading cross-functional teams including Category Management, Business Development, Sales, Digital/eBusiness, Revenue Growth Management (RGM), Consumer Market Insights (CMI), Marketing Communications, Global Brand Development (GBD), and IT.

This role is designated as a hybrid role which includes working in-office at least 3 days per week(Tuesdays, Wednesdays, Thursdays) in North Olmsted, OHto foster better collaboration, connection, and innovation.

Responsibilities

• Co-lead the development of business strategies (specifically for water quality and whole home water management) in partnership with category management, business development and sales teams.
• Understand P&L objectives to make sound go-to-market recommendations to drive top and bottom lines.
• Manage the New Business ASM budget
• Lead cross-functional teams via execution of strong project management for new product / channel launches.
• Operate as the new business lead and collaborate with Segment, Channel, Business Development, Sales, Category Management, RGM, CMI, Marketing Communication, IT, and GBD in the areas of:
  • Program development and implementation for influencers and distribution channels
  • Marketing Collateral, merchandising, presentation, and training delivery
  • Trade show / event coordination and collateral development
• Lead the creation of a comprehensive ongoing new business situation analysis that monitors sales, margin, and volume across channels. Develop and improve channel annual plans to address unexpected challenges.
• Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
• Build and maintain expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with segment, sales and category management partners.

Qualifications

• Bachelor s degree in marketing, Business or a related field is required; MBA is preferred.
• Minimum of 5 years of marketing and/or sales experience is required. Experience within the Consumer/Durable Goods industry is preferred.
• Demonstrated ability to lead through influence, collaboration, engagement and building trust.
• Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite.
• Ability to travel approximately 30% of the time.

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.