Job Description
Primary Function of Position
This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend, Force Bipolar etc.).
Essential Job Duties
- Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery.
- Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
- Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
- Assimilate General Surgery market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
- Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
- Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
- Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
- Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
- Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
- Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
- Lead cross-functional teams to deliver high value marketing projects and programs.
- Deliver impactful presentations to senior and executive Intuitive leadership.
- Be a market expert in the area of General Surgery - effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive's footprint and growth trajectory in this area.
- Be a champion of the Intuitive culture; learning and embodying the company's individual expectations for success.