Sr Creative Director

Job Description

The Opportunity:

Mattel's Integrated Marketing Communications team is looking for a Senior Creative Director to lead the Vehicles Brand Creative team. This multi-disciplined team of designers, copywriters, content creators and often-car-geeks are responsible for all branding and marketing communications for our iconic toy vehicles brands - Matchbox, Disney Pixar Cars, Thomas & Friends, and the selling toy in the world - Hot Wheels. We're looking for a highly strategic and conceptual thinker, a dreamer and a doer, a consumer-obsessed storyteller with an entrepreneurial, self-starter mentality that can cut through a highly matrixed organization with unwavering grit, a collaborative spirit, and a relentless pursuit of great. Success will be measured not just by tangible business metrics, but also by the health and happiness of the culture of this talented team.

What Your Impact Will Be:

This position will provide creative vision, leadership and accountability in the development of all branding and marketing communications, such as brand and product campaigns, content, retail merchandising, live events, social, digital marketing, digital gaming, graphic development, and brand guides, with specific duties and responsibilities including, but not limited to:

Lead cross functional team in the development of consumer-centric, idea-led communications that engage our consumers, ignite our brand equities and achieve business results.

Instigate and elevate strategic thought leadership and creative excellence for all marketing, products and experiences as part of the category leadership team.

Lead development, implementation and consistent adherence to compelling brand foundation and visual identities that elevate our brands, engages our audiences, and provides compelling user experiences across all global platforms.

Champions both our brands and our consumer in all aspect of development, ensuring we're delivering the needs of both.

Collaborate with Content team on the development of character-based storytelling that translates to compelling and cohesive show-to-shelf narratives across all consumer touchpoints.

Effectively communicate and collaborate with cross functional teams across Marketing, Media, Account Management, Product Design, PR, eCommerce, Production, and Project Management.

Lead and inspire cultural, industry and category literacy among a multi-disciplined team of art directors, designers, copywriters, still and motion graphic artists, and content creators.

Drive creative vision that is firmly rooted in executing with excellence today, while always chartering a course for what's next.

Drive clear and actionable direction to external agencies and vendors as an extension of our team that results in consistent, high-quality work.

Actively prioritize multiple projects to enable team to efficiently deliver on time and on budget.

Effectively and clearly communicate with all key stakeholders, including category, cross-functional and executive leadership, to always ensure clarity and alignment.