Social Media Specialist
University of Miami
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.SUMMARYThe Social Media Specialist implements and manages social media strategic initiatives that promote brand recognition through authentic online engagement. The incumbent also oversees social media strategy, policy, compliance, and training.CORE JOB
FUNCTIONSUtilizes understanding of institutional objectives, brand guidelines, and strategy to develop business awareness and generate online and social media traffic. Develops unique social media content calendars and posts specific to varying platforms. Develops email marketing content geared to driving high open and click rates. Contributes to the creation of content for websites, flyers, and press releases. Monitors, measures, and reports on social media activities and performance. Remains informed of evolving industry trends for new content ideas and platform uses. Ensures consistency of voice and campaign integration for all marketing assets. Identifies influencers and supporters, spots trends, moderates comments, and establishes community culture and tone. Adheres to University and unit-level policies and procedures and safeguards University assets.This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.CORE
QUALIFICATIONSEducation:Bachelor's Degree in Marketing, Communications or relevant fieldDEPARTMENT ADDENDUMDepartment Specific FunctionsThe Social Media Specialist is responsible for helping to maintain the "voice" of University of Miami Health System, the Miller School of Medicine, Sylvester Comprehensive Cancer Center, and any official business units across all relevant social media platforms. Provides assistance and secondary oversight for paid and organic social media efforts for multiple brands.This position works closely with our Social Media Manager and internal team members including medical communications, patient experience, compliance, content creation, and vendors to maximize engagement and assist in deploying effective, consistent content across all platforms.Ability to work during occasional evening and weekend hours to cover campus events, monitoring, as assigned by the Social Media Manager.Department Specific QualificationsExperience:3-5 years of experienceKnowledge, Skills and Attitudes:Ability to multi-task and stay organized under different situations with a professional composure.Proven ability to review and create social media posts in adherence to company policy and standard.Advanced knowledge of social media management, tracking, monitoring, and reporting tools.Proficiency in livestreaming using platforms including but not limited to: META Business, TikTok, and YouTubeWorking knowledge of photo/video editing tools, such as Adobe Photoshop, Adobe Premiere, and Canva.Ability to explain tactics and social media best practices to a lay audience; and to teach practical execution of engagement to senior leadership.Ability to work during event and live coverages with multiple teams and deliverables.Understanding of FERPA, HIPPA, accessibility and other governing laws that impact social media content strategy.The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.The University of Miami is an Equal Opportunity Employer -
Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.
for additional information.The mission of the University of Miami is to transform lives through education, research, innovation, and service. A vibrant and diverse academic and healthcare community, the University of Miami and the University of Miami Health System ("UHealth") have rapidly progressed to become one of the nation's top research universities and academic medical centers in the nation.The University comprises 12 schools and colleges serving undergraduate and graduate students in more than 350 majors and programs. Visit
to learn more about our points of pride.The University ranks No. 55 on U.S. News & World Report's 2022 Best Colleges list and ranked No. 49 in the 2022 Wall Street Journal/Times Higher Education College Rankings.Bascom Palmer Eye Institute is ranked the eye hospital in the USA and offers some of the nation's premiere eye doctors to treat every eye condition for adults. Sylvester Comprehensive Cancer, part of the Miller School of Medicine, received the prestigious National Cancer Institute designation in 2019.The University of Miami and UHealth have also ranked among the Forbes Best Employers and Best Employers for Women on several occasions, most recently in 2022.Transforming livesWith more than 17,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.
Date Posted: 30 September 2023
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