Social Media & Content Account Executive

Job Description

Motion is on the lookout for a talented junior-level Content Writer & Social Media AE to join our dynamic team. If you're passionate about crafting engaging content and navigating the ever-evolving world of social media, this role is for you.

As an integral part of our team, you'll be responsible for executing and coordinating social media and content marketing initiatives for a diverse range of B2B and B2C clients. We're particularly interested in individuals who excel in both short and long-form content creation.

The ideal candidate is a creative problem solver with a natural flair for social media. You should be well-versed in crafting compelling copy, utilizing measurement and reporting techniques, and implementing best practices across various social platforms including Facebook, Instagram, Twitter, YouTube, TikTok, SnapChat, Pinterest, and LinkedIn. Plus, if you're curious about emerging platforms.

In addition to your social media prowess, you'll have the opportunity to contribute to our editorial efforts, collaborating with the Director of Editorial/Digital Content to produce engaging blogs, articles, and videos.

Responsibilities:

Serve and support team on all social media and content-specific accounts, programs and publishing deliverables.

Oversee the creation of social and editorial content that is optimized for each social or digital platform and the intended audience.

Gather research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from platform strategists and the Director of Editorial/Digital Content.

Present program outlines, platform strategies, content abstracts, project ideas and creative samples to clients in an effective, personable, and insightful manner.

Effectively monitor and report on cross-channel brand health and brand reputation via social conversations (alongside a wider team of community management personnel) on all platforms necessary for specific account(s).

Manage and track paid social promotional campaigns across necessary and applicable platforms.

Support the creation of quarterly, weekly and monthly reporting of project status/results; analyze data and provide sound insights on plans and ideas for change/optimization moving forward.

Support the team in all internal communications and projects as it relates to client needs. This includes directing creative to apply client feedback to deliverables.

Become thoroughly knowledgeable and stay informed on relevant client industries, applicable influencers in each industry, product information, competitive landscape and overall trendspotting for proactive/reactive timely social activations.

Primary party responsible for pulling data and research components needed for new business pitches. Show initiative in assuming a larger role in new business brainstorms, showing prepared ideas with strategic rationale and showcasing ability to draw on past experiences.