Shopper and Category Insights Manager

Minneapolis, Minnesota

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Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our portfolio of category-leading brands - including Sensodyne, Advil, Centrum, Tums and Robitussin - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

The Shopper and Category Insights Manager guides a vision for the category with the retailer, developed through deep understanding of the Target Guest. Core to our Haleon approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for the retailer and Haleon brands.

The goal of the Shopper and Category Insights function is to be on the leading edge of thought leadership for the retailer, integrating the voice of the guest with advanced analytic insights, processes, and tools to drive vision and strategy.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Establish and cultivate relationships with Target Buyers to understand priorities and strategies to deliver winning omni channel approaches; be recognized as a strategic partner & thought leader

  • Develop integrated, inspiring, and insights-driven category growth initiatives to influence Target category strategies that drive sales and market share growth

  • Provide best in class insights & thought leadership, including fact-based, strategic, shopper-centric points of view that demonstrate deep shopper understanding

  • Leverage persuasive storytelling skills to communicate the voice of the guest including attitudes, behaviors, and motivations; conduct primary research in conjunction with HQ-based Shopper Insights team and Shopper Science Lab to support key initiatives

  • Apply insights and market research information (Circana, Numerator and Primary) as it relates to guest, category and department strategies

  • Lead category analytics for the local team and retailer including consumption and shopper behavioral data to identify category and competitive trends that may have major, long-term impact on goals and strategies

  • Lead annual category review process understanding the market, category trends, and omni-channel opportunities to make appropriate recommendations

  • Must drive for results that are customer focused

  • Broaden level of influence throughout Target enterprise, including non-purchasing functions

  • Engage cross-functional Haleon team to drive collaboration and support through the commercial planning process

  • Collaborate with Shopper Insights team to apply Category Leadership Platform strategies to Target, identifying knowledge gaps, shopper trends and developing vision for the category present and future state

  • Support Shopper Engagement in the development of communications through a first-rate understanding of shopper behavior

This is a hybrid role and follows 2-3 day in office work requirement.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's Degree

  • 5 + years of CPG retailer key account category management, shopper/consumer insights or related industry experience

  • Agile and quick learner with astute strategy abilities and mindset

  • Excellent communicator and presenter, with ability to communicate across all levels of the organization

  • Strong intellectual curiosity and analytical skills to identify trends from multiple sources and translate into compelling storytelling

  • Skilled in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive, Teams and Power BI

  • Experience analyzing multiple data sources to identify insights that lead to actionable recommendations

  • Experience working with Target systems, retail consumption sources (Circana TCN) and Panel Data (Numerator)

  • Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project based workload

  • Demonstrates compliance with financial requirements and internal reporting policies

  • Demonstrates values and behaviors consistent with Haleon expectations

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • MBA

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering .

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

Date Posted: 13 April 2024
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