Senior Program Manager, Events Marketing Washington, District of Columbia, United States
Primer exists to make the world a safer place. We do this by providing trusted decision-ready AI to the world's most critical organizations. Our software enables leaders, operators, and analysts to better understand the changing world around us in real time and make informed decisions when the stakes are high. Primer has offices in San Francisco, Pasadena, CA and Arlington, VA. For more information, please visit
Primer Technologies is seeking a results-oriented
Senior Program Manager, Events Marketing who specializes in event marketing and/or field marketing strategy, execution, and analysis. This individual collaborates closely with account executives within the US Defense and Intelligence community to ensure that event marketing plans align with account priorities, key objectives, and pipeline goals. This mission-critical role is primarily focused on orchestrating our presence at in-person events, ranging in size from the industry's largest trade shows to small regional expos, while also leveraging additional marketing channels as needed in support of objectives. As the company continues to scale, there's ample opportunity to evolve this role in alignment with account plans. This individual, being part of the Demand Generation team, plays a pivotal role in driving growth.
Role Responsibilities - How You Will Make an Impact - Collaborate with account executives to ensure alignment of event marketing strategy with account plans.
- Plan, execute, and track all aspects of Primer's event presence to maximize lead generation and pipeline growth.
- Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
- Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
- Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
- Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
- Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
- Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
- Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
- Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables - on schedule and within budget.
Relevant Skills and Experience:- Bachelor's degree in Marketing, Business, Communications or similar preferred.
- Minimum five (5) years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution to post-event analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Occasional travel required, less than 20%.
- Hybrid role, with a minimum of one day a week in office (additionally as needed to manage physical event assets).
The annual cash compensation range for this position is US $120,000 to US$140,000. Final compensation will be determined based on experience and skills and may vary from the range listed above.
Primer works closely with the U.S. defense and intelligence establishment. Any offer of employment is conditioned on an applicant or employee being able to meet any applicable government contract requirements. The company may rescind any offer of employment to an applicant or terminate an employee if the applicant or employee is unable to perform the functions of the position in compliance with applicable government contracts or if an applicant or employee makes a false attestation of compliance. What We Offer We are a series D funded company with investors from Addition, USIT, Lux Capital, Amplify Partners, Addition Capital, Bloomberg Beta, and others. W e are intentional around building a diverse and inclusive team of subject matter experts to better advocate for the needs of our users.
We care a lot about our work and about the well being of our team. We encourage everyone to work at a sustainable pace and have an unlimited vacation policy for team members to utilize, Wellness Days and 100% paid leave for parents of growing families.
We offer competitive compensation and comprehensive benefits. This includes full medical, dental, and vision coverage, fertility benefits through Carrot, mental health coverage on demand with Ginger, 401(k) (US employees), remote work stipends, and monthly internet allowance.
Primer is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.
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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Will you now or in future require sponsorship for employment visa status (e.g., H-1B visa status)?
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Yes, and active
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Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in primer.ai's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
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Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in primer.ai's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
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