Senior Manager

Job Description

The Senior Manager, Promotions and Loyalty Strategy will report into the Senior Director, Strategy & Insights. In this remote only opportunity you will help maintain and grow our existing customer experience and loyalty programs and help design next-generation campaigns and programs that allow our clients to build enduring relationships with their most valued consumers. By combining marketing knowledge and business analysis you will help set the strategic direction and program definition for clients including leading global brands. You will work collaboratively across a team of strategy colleagues and team members across various departments in delivering comprehensive consulting engagements across a dynamic portfolio of clients.

You will join a growing team that uniquely combines the strategic experience of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is valuable to clients and you will help guide our continued growth and leadership in the market.

Responsibilities:

Define strategies that create moments of engagement across the customer lifecycle and lead sustainable, emotional connections between the consumer and brand

Support consulting engagement delivery across discovery, strategy, program design, user experience, business case, market scans, and road-mapping, including supporting client workshops, conducting research, analyzing data, writing creative briefs, and documenting technical requirements

Help manage the strategic oversight of multiple loyalty and customer experience programs and campaigns, including assessing performance and recommending ongoing enhancements to strengthen and improve programs

Use your existing experience and grow your expertise across loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver impactful client value

Maintain a knowledge base of loyalty and customer experience trends, competitive insight, and new enabling technologies

Perform industry research and create resource materials for internal and external use

Design customer-facing survey questionnaires, analyze results, and document findings in a client-facing presentation

Monitor social media channels for mentions of specific brand keywords to determine volume patterns, sentiment, and trending topics