Senior Manager

Job Description

The Marketing Analytics and Business Insights (MABI) function supports AbbVie's US organization. It comprises highly respected researchers, analysts, data scientists, and strategists committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas wherever they originate. We are intelligent, fun, quirky, and innovative - and we'd love for you to join us.

This role is part of an Analytics Center of Excellence (COE) housed within the MABI function that aims to differentiate AbbVie as a leader in omnichannel customer experiences and to build lasting relationships with Health Care Professionals (HCP) through omnichannel experiences powered by data and analytics. I n this role, you'll deliver analysis, insights, and recommendations to leaders to drive increased performance across the HCP promotional and educational areas. This individual is a crucial contributor to the team responsible for omnichannel analytics in support of the growing roadmap of capabilities across commercial and medical education for HCPs.

Primary Responsibilities :

Consults and develops analytics strategy and conducts measurement planning for new HCP capabilities, including data requirements, defining reporting, and advanced analytics solutions as required.

Design test-and-learn strategies for A/B and multivariate/statistical tests across all channels to identify causal impact and iteratively improve performance through critical learning

Design and build a measurement plan to demonstrate the impact of CRM/digital experiences

Influence Brand Leaders and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.

Build analytic plans that heighten the visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience across commercial and medical education.

Consult on the appropriate methodologies to test and measure the effectiveness of marketing tactics and ensure standardization and alignment where possible.

Delivers Omnichannel optimization recommendations using insights and analytics in partnership with Research, Digital Strategy, and/or Brand Analytics.

Build and enhance measurement strategy aligned with Medical Education Gaps and objectives across all therapeutic areas.

Partners with Business Technology Solutions, the Data Science team, Customer Experience, Media, and Franchise Insights/Analytics teams to enable Omnichannel analytics and activation opportunities.

Participate actively in establishing best practices for Omni Channel analytics initiatives spearheaded by the Center of Excellence (COE)