About us At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
Recruiter: Lauren Smith
This hybrid position requires two days per week in our San Francisco office.
About you: You are an experienced marketing and event professional with a passion for creating and executing impactful experiences for attendees. You thrive in a fast-paced organization and truly enjoy being a cross-functional partner. You embrace change, a little chaos, and come into new projects with a sense of energy, curiosity, and an always learning attitude.
About this role: As the Senior Manager on a lean but mighty North America events team, you will be a driving force behind our company's presence at conferences as well as hosted events that contribute to pipeline creation, expand customer acquisition, and grow the Udemy brand, with a core focus on the B2B side of the business. The ideal candidate has experience with B2B event programs and a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs.
What you'll be doing: - Planning and execution of event programs across both hosted and 3rd party sponsored events to generate pipeline opportunity for the GTM team in North America
- Partner closely with marketing channels to ensure events are integrated into the overall marketing strategy
- Identify and develop new and innovative event experiences to scale our reach and brand exposure across both in person and virtual event programs
- Lead on global projects, initiatives and standard operating procedures to drive efficiencies and consistency within our global events team
- Create impactful enablement tools and resources to empower Sales and Customer Success organizations to drive awareness and meet registration goals for event programs - including development of promotional resources
- Evaluate event performance on a regular basis against key metrics; apply changes and learnings to maximize impact for pipeline generation
- Source and manage vendor and agency relationships as it pertains to event planning and execution: vendors, venues, booth partners, design, video and more
What you'll have: - 7+ years experience in event management, preferable in a fast-paced B2B company with proven experience leading, project managing, and executing large multi-faceted projects
- Strategic mindset to align event objectives with overall business goals
- Incredible organization and project management skills to manage the multiple events tasks, vendors and stakeholders simultaneously across various cross functional event initiatives
- Strong and effective communication skills, the ability to communicate effectively with internal teams, external vendors, and attendees across the various communication mediums used internally and externally day to day
- Demonstrated ability to set strategic direction and lead go-to-market plan execution, including evaluation of event performance against key metrics for learnings and optimization
- Strong track record of delivering against KPIs that range from awareness & perception through to adoption, usage, and loyalty
- Love for cross-functional partnering with various business units includingSales, Customer Success, Customer Marketing, Demand Generation, Product Marketing and Content Marketing
- Understanding of accounting / finance and strong knowledge and experience around event contracts and negotiations
- Comfortable level and ability to travel across the US. Estimated 30% travel.
- Preferably comfortable using Salesforce, Splash, Asana, GSuite, Tableau
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity. Hiring Compensation Range $130,000 - $162,000 USD