Senior Director

Senior Director, Marketing, HCP Promotions, PBC
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead's therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

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Inclusion is one of the company's five core values. That's because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly

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At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

We empower our leaders to step up, share ideas, listen, learn, and lead. We're welcoming bright, diverse, and imaginative minds; we're nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. Join Gilead and help create possible, together.
Job Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. This is an exciting opportunity for Gilead to launch a new product for Primary Biliary Cholangitis (PBC).

The Senior Director of HCP Marketing, PBC, will report directly to the Executive Director of Marketing, PBC, and lead the Healthcare Professional (HCP) strategy and execution of Gilead's Primary Biliary Cholangitis (PBC) business. The successful candidate will be a key leader on the marketing team and responsible for the strategy and execution of HCP promotions to support the PBC market. A key responsibility will be launching the product in the United States. They will provide strong leadership skills with the ability to set a vision, manage change, and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships.

Essential Duties and Job Functions:
•  Oversee the development and implementation of strategic and tactical promotional plans for HCPs
•  Develop the PBC Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to guide implementation
•  Distill market research findings into insights that support the POA, positioning, and messaging. Coordinate with the market insights team to set the future direction for insight generation
•  Cultivating relationships with thought leaders, key customers, and professional organizations
•  Partnering cross-functionally with Legal, Medical, Clinical, Regulatory, and Public Affairs, leading cross-functional projects as needed to support the launch
•  Representing US PBC marketing position on the Promotional Review Committee
•  Working in close conjunction with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
•  Collaborating with other marketing and sales leads to ensure a coordinated approach concerning product promotions
•  Oversee all agency relationships and performance
•  Develop marketing solutions to a wide range of complex problems that require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives.
•  Assist with forecasting and budget decisions
•  Design the transition to the branded campaign and full build-out of all promotional materials (both personal, non-personal, and pull-through promotion)
•  Lead, in partnership with CL&D, the training and integration of PBC with existing HCV and HBV sales teams
•  Leading a cross-functional team to monitor and understand the competitive PBC market. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly
•  Lead competitive readiness planning to lead market share vs. competitor products and for future PBC agents
Competencies:
•  Experienced HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
•  Strategic thinker with an innovative mindset who can make decisive decisions and recommendations based on key strategic choices.
•  Possess entrepreneurial thinking and be confident working within a fast-paced and challenging environment.
•  Adept at forming and maintaining a collaborative work environment within cross-functional teams.
•  Recognized expertise in implementing a pharmaceutical brand and communication plan of action, as well as HCP targeting and activation.
•  Record of accomplishment in pharma/biotech /HCP marketing with an understanding of expense budget planning, tracking, and ROI measurement.
•  Analytic thinker who can develop, interpret, and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans.
•  Advanced strategic thinking skills with the ability to formulate, develop, and execute development strategy.
•  Proven leadership skills with an ability to set a vision, lead change, and lead and mentor others are needed.
•  Excellent management skills, including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management, and plan execution.
•  Candidates should possess a commanding executive presence and demonstrate the capacity to earn respect through astute business acumen and decisive decision-making.
•  Superior communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action and tangible results
•  Demonstrate the ability to conceive, develop, and implement multi-dimensional marketing and business plans.
•  Proven project management excellence and effectively directed and oversaw multiple projects/priorities.
•  Able to perform highly complex budget management
•  Broad marketing and relevant cross-functional experience required.
•  Strong product launch experience
•  Extensive knowledge and experience in pharmaceutical product life cycle management in various therapeutic areas.
•  Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority
Basic Qualifications:

Bachelor's Degree and 14 years of experience or

Masters' Degree and 12 years of experience or

PhD and 12 years of experience

Preferred Qualifications:
•  10+ years of marketing experience, primarily within pharma/biotech.
•  Prior people management experience is required with the desired sales leadership experience.
•  MBA preferred, and a bachelor's degree in marketing or related fields is required.
•  Healthcare professional promotional expertise in prior roles is preferred.
•  An extensive understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials, experience, or exposure to Gilead franchises is preferred.
•  Firm command of financial management with an understanding of revenue forecasting, expense budget planning, and tracking.
•  Prior relevant experience in Advertising, digital or communications agency experience a plus
•  Prior relevant therapeutic area experience: rare disease, liver, or immunology
•  US launch experience in a competitive market space
•  Sub-part H materials pre-clearance experience
People Leader Accountabilities
•  Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
•  Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow . click apply for full job details