Senior Associate

Job Description

We are looking to add a Senior Associate, Media Planner supporting a large CPG brand. You will report into the Senior Director. This hybrid role is based in New York City, NY

As the Senior Associate, Media Planner, you will demonstrate a working knowledge of the media space, for primarily TV and available media research. Your responsibilities include, but are not limited to:

Helping develop communications strategy for brand and assigned campaigns

Analyzing consumer behavior, market trends and brand's goals to best reach target audience

Assisting with media plan output, accuracy, and overall excellence

Partnering with activation department leads to outline appropriate processes and timelines

Fostering relationships with media community; continue to develop publisher and higher relationships for exchange of ideas

Assisting with QA, budgeting, and billing

Conducting reporting