Senior Associate

Job Description

Overview:

The Content Group is a unique and specialized team inside the larger Spark Foundry media agency. We are powered by people with an unwavering passion and vision for combining all forms of content to develop and produce brand-inspired experiences that flow seamlessly across touch points and screens. From television and movies, to social, mobile, gaming, and events, we weave storylines together to create fresh and modern content for brands and consumers.

Role Objectives:

Oversee branded content programs from brief to execution

Participate in the development, execution, and stewardship/project management of publishing plans (print + digital + content)

Understand all phases of the clients' marketing objectives and provide media recommendations to deliver against these objectives

Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space

Demonstrate initiative by researching and identifying valuable information/insights to improve media product

Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies

Project manage programs from proposal stage through end date, including: concept development, asset negotiation, asset production and brand approval, reporting and optimizations

Participate in negotiations, including but not limited to: evaluating RFP's, spending trends, rate contracts, and program details across print, newspaper, digital, mobile, tablet, and integrated programs

Meet with vendors to stay on top of marketplace and cultivate relationships within the vendor community

Understand all proprietary research tools/processes and apply learnings during planning process

Prepare and present plans as needed, including: objectives, strategy, rationale, and all backup materials

Develops collaborative, working relationship with strategy teams