Job Description Summary
The Senior Associate Director, Creative Services will partner with our project managers and campus partners to provide editorial and promotional print design, environmental branding and signage, infographics, video graphics as well as various digital (web and social) graphics for Bentley University.
This experienced designer evaluates graphic design needs, including conceptualizing ideas, to develop high impact design solutions that engage audiences across a wide range of marketing channels. Our ideal candidate has a keen eye for visual design, a strong understanding of typography, the ability to use visual weight and priorities to guide the reader plus a strong interest in innovative storytelling.
They are expected to produce a high volume of creative deliverables, ensuring that all elements meet established design standards, follow brand guidelines, and are delivered on time. This role works independently as well as with other designers/content creators, university partners, marketing managers and in-house developers. They report to the creative director and are part of the brand marketing and creative services team within the marketing and communications division at Bentley University.
Essential Duties:
Design new / update print items including brochures, postcards, posters, invitations and direct mail.
Design various elements for fully integrated brand campaigns including design systems, logos and infographics.
Develop compelling editorial design for the award-winning Bentley alumni magazine and other annual reports.
Package print work for production using style sheets, master pages for layout and brand consistency.
Create digital assets including banner ads, landing pages and social media assets.
Maintain a strong understanding of the brand standards and act as brand ambassador with internal partners.
Present creative to project managers, business partners and leadership, using thoughtful rationale and with an openness to feedback.
Follow current design trends, innovative technologies and modern design and typographic principles.
Other Duties:
Participate in conceptual ideation for larger integrated campaigns as needed.
Support environmental branding efforts, both interior and exterior, including partnering with production manager, facilities and outside vendors. Understand materials, industry guidelines and installation best practices.
Work with multimedia producer to concept, plan and give art direction to photographers, videographers and illustrators as needed.
Inspire and mentor junior creatives and student workers.
Minimum Qualifications:
Bachelor's degree in Graphic / Visual Design.
10-15 years of previous experience as a graphic designer/art director required.
Experience in print (traditional offset and digital technologies), modern, responsive web design and environmental graphics (signage, displays, installations, etc.).
Experience in providing effective design assistance for high-profile events such as Commencement, conferences, alumni and admissions events, executive presentations and more.
Proficiency with Adobe Creative Cloud (InDesign, Illustrator and Photoshop).
Superior typography skills, color sense and photography aesthetic.
Demonstrates the capability to consistently adhere to and uphold brand principles across all design projects while pushing the boundaries of innovative solutions.
Highly organized, able to multitask, work well under budgetary and deadline pressure and have proven client service skills, working collaboratively with internal and external partners.
Ability to communicate appropriately with varied groups of people, including university partners, leaders, vendors and others.
Preferred Qualifications:
Agency experience.
Higher Education experience.
Proficiency with additional design platforms including Canva, XD/Sketch/Figma, Drupal, Anthology or Slate.
Experience with editing photo and video or creating animations.
Work Environment:
Typical office setting with extensive sitting and computer work.
Ability to travel across campus for various events, meetings and design related work.
Bentley University requires references checks and may conduct other pre-employment screening.
DIVERSITY STATEMENT
Bentley University strives to create a campus community that welcomes the exchange of ideas, and fosters a culture that values differences and views them as a strength in our community.
Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.
PIa8388bcfd1dd-2470