Design Your Future at PVH
Senior Analyst of Affiliate Marketing - Calvin Klein
POSITION SUMMARY:
The Senior Analyst of Affiliate Marketing is responsible for supporting in the development, implementation, and analysis of affiliate marketing for Calvin Klein. The primary function of this role is to support the agency and communicating the strategy of our affiliate marketing and program to drive customer acquisition, customer reach, engagement, and conversion. Ideal candidate is a data-driven marketer with an understanding of the digital media landscape. The candidate must be experienced and comfortable reporting results. The Sr. Analyst of Affiliate Marketing will work alongside a talented and growing media team, and report into the Sr. Manager of Search
RESPONSIBILITIES:
Manage the day-to-day communication with the affiliate agency on promotional activities, business updates, business strategy, asset delivery, and goals
In collaboration with the agency, monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities
Work with external agency and counterparts within media team (SEM, SEO, social) for alignment and minimizing channel conflict
Support Sr. Manager and Sr. Director in developing cohesive strategy across affiliate and to accelerate customer acquisition, revenue growth, achieve ROI goals, hit sales and traffic targets. Work closely with the agency to find brand-aligned affiliates
Dig into channel data to drive testing, optimization and analysis to identify key levers and opportunities for improvements
Collaborate with internal stakeholders UX, buying teams, brand marketing and creative teams to develop strategies and guide execution
Communicate Performance to key stakeholders and cross functional teams to promote understanding of strategy, ROI and future opportunities
Contribute to the overall performance marketing and growth strategy
QUALIFICATIONS:
2-3 years of digital marketing experience at a retailer or agency within affiliate marketing
Bachelor's degree in business , marketing or related field
Highly motivated self-starter
Comfortable working independently to achieve a successful result
Strong analytics and presentation skills
Experience with Google Analytics, Adobe Analytics, or similar reporting tool
Data, technical focused individual with web analytics experience
Proficiency in MSFT Office; deep experience with data analysis in Excel
Collaborative team-player yet comfortable with independence
Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
Relentless commitment to quality and efficiency
ENVIRONMENT:
Fast-paced, innovation-driven environment with emphasis towards cross-functional collaboration and partnership. We believe in a culture that provokes discovery and brave thinking. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.
Pay Range:$85,000 - $105,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH