The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk.
Who We Are Looking For
The Sales Strategy team is the sales enablement arm of the Sales organization with a focus on supporting revenue growth across The Trade Desk. The Sale Strategy team partners with Sales to provide best-in-class strategic pitch materials - rich in storytelling. The team also works cross-functionally with product, marketing, insights, business intelligence, training and other teams to ensure alignment between sales collateral and The Trade Desk's capabilities, product features, roadmaps, advertising solutions and positioning within the broader AdTech ecosystem.
As the Sales Strategy Director - Central Advertiser Lead,you will be focused on supporting a team of senior sellers to provide dedicated partnership for the companies highest profile, high-growth, accounts across a variety of categories - including CPG, Insurance and QSR. Your role will be focused on integrating within your assigned sales team and accounts to upsell and pursue across a range of revenue-driving initiatives.
This role requires someone who will drive vision and purpose for the team, conducting long-term strategic planning and looking around corners to identify industry trends. They will lead the creation and iteration of client positioning against key industry topics. While comfortable rolling up their sleeves, they will also direct work done by others (or other teams) to ensure alignment with annual goals. They will also scale the teams' impact by establishing standards and service levels of engagement for the Sales Strategy team. Additionally, they should have high organizational savvy when it comes to navigating company politics and reporting lines.
From a client-driven storytelling perspective, you will be pioneering best-in-class bespoke client-specific revenue-driving narratives for stakeholder-requested topics that can be applied flexibly across clients, while synthesizing feedback to anticipate storytelling needs.
With this role, we are looking for someone who has a passion for synthesizing complex solutions into simplified sales narratives that clearly communicate The Trade Desk's value to advertisers; you can also effectively work across multiple constituencies to drive results both through your individual efforts and coordinating broader team efforts. You will become a subject matter expert on The Trade Desk's platform to ensure consistency in advertiser communications. With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner. You are a strategic thinker, proactive, detail-oriented and data-driven with an eye for curating client-facing materials. You lead by example and enjoy coaching using effective feedback, guidance and mentorship. You embrace ambiguity and thrive in a dynamic, challenging, ever-changing environment and will be a key consultant to sales leadership and front-line sellers. You love marketing, you have an affinity for AdTech and Big Data, and you want to play an instrumental role in the future of advertising.
What You'll Be Doing
- Strategic Partnership: Work with a team of client-direct sellers (Business Development - Advertiser), Sales Strategy team members, and others, on in-market narratives and bespoke pitch development for client-facing meetings; project manage entire process from concept to completion; co-pitch complex solutions with client development as appropriate.
- Collateral Creation: Anticipate the sales team's need for new materials and insights by regularly meeting with sales and attending client pitches to gain a first-hand understanding of how current materials are "landing" and current client challenges, priorities and objections.
- Client Communications: Collaborate with sales and marketing to develop client-facing communications (newsletters, training sessions, etc.) to keep The Trade Desk top-of-mind and reinforce in-market messaging and new product roll-outs.
- Sales Education: Partner with teams like Product Marketing to develop and implement education sessions around key releases of materials and sales decks to ensure that client messaging is consistent from industry-wide press releases to daily sales calls.
- Tactical Execution: Collaborate with cross-functional stakeholders and manage the execution of reactive requests, to ensure accurate and customized responses that maximize The Trade Desk's chances for winning new opportunities.
- Customer Advocacy: Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk's positioning in the marketplace.
- Team Mentorship: Support the continued expansion of the overall Commercial Activation team with on-boarding, peer mentoring. and training new Commercial Activation members.
What You Bring to the Table
- 10+ years of relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within AdTech, the broader digital media industry, the television or streaming industry, at a SaaS company, or media consulting firm.
- Strong relationship management skills; previous experience in a role where you've successfully built consensus cross-functionally and amongst both leadership and your peers.
- Knowledge of AdTech ecosystem and/or programmatic industry preferred; comfortable with online advertising metrics and KPIs required.
- Multi-dimensional, creative thinker: excellence at thinking analytically, strategically, and tactically; ability to formulate a cohesive, data-based, narrative while telling the story in a compelling and concise manner.
- Ability to work independently and be a self-starter, ambitious and scrappy; deal well with ambiguity and take initiative and ownership to get the job done.
- Superior written and verbal communications skills, and the ability to articulate thoughts and ideas to internal and external stakeholders.
- Team player who leads discussions; organically shares best practices and knowledge with others.
- Quick learner able to grasp new technology and product changes.
- Meticulous attention to detail and able to produce deliverables on-time at a very high bar.
- Bachelor's Degree from a four-year university preferred.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.