Research Analyst

Job Description

The Zenith Local Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith's client base. Our practice creates products and analysis that fuel strategy, planning and ROI. As a key contributing member of the Competitive team, you will utilize your analytical skills and business acumen to leverage data to inform strategies, optimize advertising campaigns and contextualize business performance. Our goal is to deliver the most accurate, timely and granular competitive media spending reports & analysis in our client's categories.

Successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more.

Individual

The role of the Local Intelligence Analyst is to assist the Competitive Team in assessing client needs/concerns and providing actionable solutions, managing vendor resources in our efforts to provide value to our client, and completing competitive research initiatives. The Analyst reports into a Competitive Manager.

Essentials

Innovative, inquisitive problem-solver with an entrepreneurial spirit

Organized and detail oriented. Expects excellence and accuracy

Passionate about data, strategy, media and tech

Willing to work with others as well as be self-sufficient.

Responsibilities

Assist in preparing reports for both clients and internal teams

Monitor trends, marketplace shifts and competitive behavior in a diverse, fast moving category

Gain an understanding of Zenith and client processes. Put knowledge into use on a regular basis when utilizing custom and syndicated research.

Write and present research analysis.