Product Application Engineer

Location: Atlanta, GA

About IronCAD:

Position Overview: This role is the advocate for our customers and builds the connection between customer pain points and the products that address them. The ideal candidate for this role will have experience in design software products and has an interest in engineering design for mechanical machinery manufacturing, metal fabrication design, equipment and assembly layout/design, modular design, packaging design, and even furniture design markets. In this role you will perform user research, market research, requirements development, product definition documentation, and manage products through a highly collaborative development process. In addition, the role will be the communication voice of the product and its capabilities to IronCAD customers/resellers, and to address the customer's needs in the identified markets with marketing collateral ranging from technical articles to product video demonstrations.

Position Overview:

This role is the advocate for our customers and builds the connection between customer pain points and the products that address them. The ideal candidate for this role will have experience building consumer software products and has an interest in design and engineering for mechanical machinery manufacturing, metal fabrication design, equipment and assembly layout/design, modular design, packaging design, and even furniture design markets. In this role you will perform user research, market research, requirements development, product definition documentation, and manage products through a highly collaborative development process. In addition, the role will be the communication voice of the product and its capabilities to IronCAD resellers, and to address the needs of the customer in the identified markets with marketing collateral ranging from technical articles to product video demonstrations.

Key Responsibilities:

1. Develop and Implement Product Marketing Plans:
   • Create comprehensive product marketing plans to grow IronCAD's products, ensuring alignment with overall business objectives.
   • Manage, prioritize, and refine detailed feature requirements and user stories to support a clear understanding of project plans across the organization. Organize features into a roadmap in alignment with an overall product vision.
   • Work with the development team to schedule product releases to meet the product marketing objectives.
   • Communicate with related stakeholders on product requirements and product schedules.
2. Content Creation and Management:
   • Generate compelling and engaging content for various channels, including sales teams, resellers, website, social media, press releases, and email campaigns.
   • Create content in written and video formats to communicate product messaging.
   • Ensure consistency in messaging and branding across all communication platforms.
3. Market Research and Analysis:
   • Conduct market and user research to identify trends, competitive landscape, customer needs/pain points and opportunities to grow demand of IronCAD s Products.
   • Utilize analysis data to refine product marketing strategies and improve overall effectiveness of development to resolve customers pain points and to deliver new cutting-edge software solutions.
4. Event Coordination:
   • Work with the marketing and sales teams to plan and coordinate participation in industry events, trade shows, and conferences to enhance brand visibility and generate leads.
5. Public Relations:
   • Work alongside the marketing team to cultivate and maintain relationships with media outlets, industry influencers, and partners to secure positive coverage and visibility to our targeted industries.
6. Customer Engagement and Retention:
   • Work with related teams including the marketing and support teams to engage customers in areas such as community forum and social media to enhance knowledge about products and to grow the IronCAD brand.
   • Support the launch of new releases or products by working closely with many groups through the organization, including marketing, customer support, and sales to present and train users, as well as partners, on the new feature benefits.
7. Collaboration and Cross-Functional Support:
   • Work closely with sales, product development, and other teams to ensure alignment and integration of product marketing efforts.

Qualifications:

• Bachelor's Degree in Engineering, Product Management, or a related field. Preferably Engineering related.
• Proven experience in product marketing, preferably in the technology or software industry.
• Excellent written and verbal communication skills.
• Strong analytical and strategic thinking capabilities.
• Familiarity with 3D design software or related technologies is a plus.
• Knowledge of Adobe Creative Cloud Products or similar video editing and creation software.
• Experience in design and manufacturing in industrial equipment machinery or fabrication markets is a plus (1-5 years).
• Proven experience in video content creation, editing, and distribution.
• Ability to work in a dynamic environment and take responsibility to manage projects and deliver on required tasks with a reasonable amount of guidance.
• Ability to thrive in a collaborative, fast-paced environment.

If you are a strategic and technical thinker, possess a passion for technology, eager to work across multiple teams, and have a track record of delivering successful marketing collateral, we invite you to join our dynamic team at IronCAD.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and a portfolio showcasing relevant work to Applications can also be received on through hiring websites.

For more information about IronCAD, please visit ;/p>

IronCAD is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.