Principal Product Marketing Manager

San Jose, California

Marketo, an Adobe Company
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Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

The Acrobat product marketing team is seeking a motivated individual who can help lead key projects and initiatives for Adobe Acrobat Gen AI. This role requires an experienced individual with exceptional product marketing and GTM strategy skills, and a solid understanding of business strategy and services marketing.

What You'll Do

  • Lead the development and execution of go-to-market (GTM) strategies for Adobe Acrobat
  • Develop compelling messaging and positioning to maximize the impact of our GTM, marketing, and activities throughout the year, and around key product launches.
  • Function as the window to the market, gathering market requirements, intelligence and customer insights to influence current and future capabilities.
  • Collaborate with cross-functional teams to drive critical initiatives, increase market awareness, accelerate growth, and overall adoption.
  • Create presentations, demo scripts, videos, case studies, and more to demonstrate product value.
  • Define critical metrics for measuring success across all programs you engage in.

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

The Acrobat product marketing team is seeking a motivated individual who can help lead key projects and initiatives for Adobe Acrobat Gen AI. This role requires an experienced individual with exceptional product marketing and GTM strategy skills, and a solid understanding of business strategy and services marketing.

What You'll Do

  • Lead the development and execution of go-to-market (GTM) strategies for Adobe Acrobat
  • Develop compelling messaging and positioning to maximize the impact of our GTM, marketing, and activities throughout the year, and around key product launches.
  • Function as the window to the market, gathering market requirements, intelligence and customer insights to influence current and future capabilities.
  • Collaborate with cross-functional teams to drive critical initiatives, increase market awareness, accelerate growth, and overall adoption.
  • Create presentations, demo scripts, videos, case studies, and more to demonstrate product value.
  • Define critical metrics for measuring success across all programs you engage in.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $116,400 $257,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call .

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.

Date Posted: 20 June 2024
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