Partnerships Director

Swayable made its mark by transforming the way major progressive campaigns measure the impact of their messages. We are looking for the right partnerships director to represent the platform in the DC/politics/advocacy world so we can continue to accelerate our impact and growth.

Swayable is a fast-growing cloud analytics product that measures public opinion and the impact of messages and advertising content. Our innovative creative pre-testing solutions have been instrumental for advocacy and political organizations in making informed, data-backed decisions. We are searching for an energetic and ambitious person to join our dynamic team.

About the role:
This position, based in Washington DC (nb: location is a must-have), will focus on generating leads and partnerships, developing projects and new use-cases, and working as an account executive to support larger partnerships in the politics and advocacy world. In this role, you will be responsible for creating and implementing effective sales strategies and developing meaningful relationships with both new and existing clients.

Responsibilities:

• Develop and maintain strong connections within the progressive political world

• Come up with big, cool new ideas and generate leads and create strategic partnerships around them within the public-interest advocacy sector

• Develop new projects and use-cases that leverage Swayable's cloud analytics product

• Provide account management support for larger partnerships

• Work closely with Swayable's VP of Revenue and CEO to strategize and execute partnership initiatives

• Achieve key performance indicators on partnerships' quantity and quality

Requirements:

• Deep connections to the social good and progressive politics world, ideally including significant roles on high-profile, successful campaigns for high office

• Understanding and interest in public opinion and voter data and advertising

• Interest in using data and analytics to drive impact in the political and advocacy landscape

• Proven ability to build partnerships and generate leads

• Exceptional communication and relationship-building skills, including the ability to make complex and abstract ideas comprehensible and real for people

• Ability to work independently and report to Swayable's VP of Revenue and CEO while meeting or exceeding quota

If you are a driven individual with a strong background in Democratic-aligned politics and a passion for leveraging data and analytics to make a difference in the world of public-interest advocacy, we would love to hear from you. Join Swayable's mission to transform the marketing industry and help shape the future of political campaigns and advocacy efforts.

•  Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
•  Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
•  Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process. Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
•  Build & improve measurement systems, analytics, and ensure successful technical integrations
•  Closely partner with Sales leadership to ensure alignment with go-to-market; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
•  Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
•  Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
•  Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
•  Help manage the marketing budget, ensuring accurate forecasting and on-budget spend data-sheets-userformat=" "2":513,"3": "1":0 ,"12":0 ">
•  5+ years of proven success leading and scaling the demand generation function at a SaaS startup company. Previous track record setting and implementing successful demand gen strategy in experimental, fast-paced startup environments
•  Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
•  Previous experience leading the marketing + operations relationship
•  Solid balance of art and science - creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
•  Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
•  Strong analytical and quantitative skills to distill meaning out of data and translate into action
•  Proactive communicator. Excellent writing skills in particular
•  Startup experience
•  Experience in data platforms or analytics markets a plus
•  Interest in advocacy a plus data-sheets-userformat=" "2":513,"3": "1":0 ,"12":0 ">Benefits
•  
•  Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
•  Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
•  Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process. Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
•  Build & improve measurement systems, analytics, and ensure successful technical integrations
•  Closely partner with Sales leadership to ensure alignment with go-to-market; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
•  Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
•  Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
•  Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
•  Help manage the marketing budget, ensuring accurate forecasting and on-budget spend data-sheets-userformat=" "2":513,"3": "1":0 ,"12":0 ">
•  5+ years of proven success leading and scaling the demand generation function at a SaaS startup company. Previous track record setting and implementing successful demand gen strategy in experimental, fast-paced startup environments
•  Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
•  Previous experience leading the marketing + operations relationship
•  Solid balance of art and science - creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
•  Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
•  Strong analytical and quantitative skills to distill meaning out of data and translate into action
•  Proactive communicator. Excellent writing skills in particular
•  Startup experience
•  Experience in data platforms or analytics markets a plus
•  Interest in advocacy a plus data-sheets-userformat=" "2":513,"3": "1":0 ,"12":0 ">
•  Competitive compensation structure commensurate with experience and goals
•  Equity options consistent with being an early team member
•  Full healthcare coverage with no employee contribution required
•  Generous PTO and parental leave
•  401K
•  Opportunity to support some of the most important storytelling and social change campaigns in the world data-sheets-userformat=" "2":513,"3": "1":0 ,"12":0 ">Competitive compensation structure commensurate with experience and goals
•  
•  Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
•  Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
•  Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process. Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
•  Build & improve measurement systems, analytics, and ensure successful technical integrations
•  Closely partner with Sales leadership to ensure alignment with go-to-market; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
•  Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
•  Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance . click apply for full job details