Partner Marketing Manager

About the Team & Role

The Partner Marketing Manager is responsible for developing and driving forward the growth marketing strategic plans and initiatives for several of WEX's key Retail Fuel Partners B2B Fleet Card Portfolios. This position includes collaborating with a team of professionals within the broader WEX Marketing Team. You will have the opportunity to build and drive a marketing strategy for key accounts that leverages your brand marketing experience, marketing communication, coordination, relationship management, creativity and strong work ethic skills. This role is also ideal for someone who is passionate about data to optimize performance and investment.

How you will make an impact The ideal candidate will have the opportunity to

• Think strategically:

• Within WEX's North American Fleet/Small Business segment: Develop, effectively communicate, and steward go-to-market strategies, tactics, and objectives that support the growth and health of WEX's Retail Fuel Partners B2B portfolios.

• Foster strong, collaborative relationships with the Partner and with internal stakeholders.

• Collaborate with adjacent marketing teams to create compelling market offers, product messaging and marketing campaigns that align with the commercial consumers' business needs and the Partner's brand differentiators and go-to-market strategy.

• Provide sales teams and channel partners with the tools, program and market intelligence, and brand differentiators that can be used to win new business.

• Work closely with Product marketing and Sales to help develop and clearly understand WEX products' role in the marketplace, including competitive positioning, unique customer value proposition, benefits, and features/functionality.

• Manage and successfully execute:

• Create and flawlessly execute marketing strategies, campaigns and tactics for the new business acquisition/conversion, new and existing account activation, loyalty-building among existing customers, and customer retention.

• Understand business objectives, audience targets and profiles and collaborate with creative, digital and other internal teams

• Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management.

• Review and evaluate market response, campaign performance, cost to acquire, and return on investment in order to guide program strategy, budget investment, and related course corrections as needed.

• Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives. Manage risk related to changes in project scope or requirements.

Experience you will bring

• 5-10+ years in Marketing Communications/Management and/or Brand Marketing with specific experience in Account Management, Program/Project Management, and/or Relationship Management. B2B marketing experience is a plus but not required.

• BS degree in Marketing/Communication

• An unwavering commitment to high-quality personal performance, learning/development, collaborative teamwork, and flawless delivery/execution.

• Strong writing and presentation skills, including: Comfort leading strategic marketing discussions with internal and external stakeholders; leading interdepartmental, cross-functional working sessions; preparing presentations with varying levels of detail, data and analysis; communicating with and presenting to constituents across all levels of an organization.

• Flexibility, creativity, and a willingness to explore and test new ideas, concepts, and potential solutions.

• Direct experience with: Strategic positioning; writing key messages and various styles of prospect and customer communications; planning and measuring test-and-learn campaigns; building and refining plans, timelines, and budgets to align with priorities, goals and objectives.

• Comfort developing and managing small to large program budgets, including building an investment strategy, tracking expenses, (re)forecasting, identifying and implementing cost efficiency, projecting and managing to return on investment.

• Ability to analyze in-depth market and channel performance data and leverage it in planning go-to-market strategies and investment recommendations.

• Strength in proactive problem-solving, customer care, and providing consultative guidance to stakeholders in a tactful, positive and diplomatic manner.

• Ability to review and distill industry research, trends and news and use the learnings to shape effective marketing strategies.

• Proficient in Google Suite for Business applications and/or Microsoft Office, especially Excel/Google Sheets and PowerPoint/Slides.

• Ability to travel 10-15% annually throughout the USA to meet with customers for portfolio review, marketing management and to discuss growth strategy.

• Eagerness and initiative to pursue ongoing education and training to further develop your skill set.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.

Salary Pay Range: $78,000.00 - $103,000.00