Manage, grow and develop the digital marketing team
Be a strategic member of the marketing team; working with the VP to develop and implement overall marketing strategies for DTC and B2B markets to increase customer acquisition, retention and profitability
Oversee day-to-day activities including SEM, SEO, display advertising, social media and email marketing including campaign planning, implementation, budget management, performance review and optimization of campaigns
Create, maintain, and implement digital marketing and editorial calendars
Be an expert in paid search and stay abreast of new technologies in the search and overall digital space
Collaborate with internal teams to create landing pages and optimize user experience for paid search campaigns
Become a product expert within our market, understand the hot issues and new developments
Collaborate cross-departmentally on new releases and product launches
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
Collaborate with the ecommerce team to improve quality and traffic acquisition
Staying current with new advances in search engine marketing, competitive landscape, keyword research and, overall digital space
Collaborate with agencies and/or other vendors when required
Don't know about ponds? That's ok. You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of TPG, Inc.'s proactive approach to pond management.