Associate Multi-channel Content Creator : $48,000-$53,000
Duties/Physical Demands:
- Create engaging visual and written multi-channel content for Miami's website, social media, and marketing that tells stories and promotes events and initiatives.
- Collaborate with production/traffic managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of elevating the university's brand, supporting its revenue generation goals, and influencing and engaging both internal and external audiences.
- Brainstorm visual and copy ideas with other members of the creative team. Consult with campus partners - including faculty, staff, and students - to determine project scope, expectations, deadlines, and necessary resources.
- Contribute to the social media channels of the academic divisions and main university accounts, creating content that will engage their respective audiences.
- Write, present, and modify copy.
- Proofread other editors' materials.
- Research content, conduct interviews, and prepare profiles.
- Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion.
- Participate in professional development activities.
- Participate in cross-functional projects.
- Perform other related duties as required or assigned.
Minimum Qualifications:
Multi-channel Content Creator
- Bachelor's degree in a relevant field.
- One to three (1-3) years of experience creating content in a marketing environment.
Associate Multi-channel Content Creator
- Bachelor's degree in a relevant field.
- Internship or student-worker experience creating content in a marketing environment.
Desired Qualifications:
- Proficiency with Adobe Creative Suite and/or other video editing software. Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions.
- Knowledge of AP style and experience working within brand guidelines.
- Experience with a website content management system.
- Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.