Media Manager

Job Description

US COMMERCIAL MEDIA MANAGER - ONCOLOGY

The Media Manager, Oncology position partners with our Oncology brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agency of record, you will develop and execute strategic media plans for a set of brands/indications (Oncology). You should have experience in uses of traditional and digital media channels, as you're expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand's business strategies.

More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications (Oncology), identifying target audience and ideal channels to reach our target. Duties include working with our media agency to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process. You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams. Experience in Oncology is preferred; rare diseases experience a plus.

ESSENTIAL RESPONSIBILITIES:

Media Strategies and Planning

Ensures all media strategies ladder up to and deliver on the brand business goals and objectives

Ensures media strategies are strong and push brands towards results

Ensure each plan has innovation, test & learn components

Push the envelope for ways to bring creativity and innovation to the media plans

Works with the media agency to translates media strategies into tactics

Media Buying and Buy Stewardship

Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications

Manages and implement approved media plan ensuring flawless execution and all deadlines are met

Review vendor consideration set with the agencies

Brand/Agency Management

Develop and maintain effective day-to-day relationships with Marketing teams and our agency of record

Thorough understanding of brands'/indications' business and important facets

Coach, mentor, motivate agency personnel

Review all brand sharing documents and ensure accuracy

Media Administration

Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts

Ensure all Media budgets are met and constantly monitored

Ensures all weekly/monthly reporting is received and shared internally in a timely fashion

Participating in media agency feedback surveys as well as performance review meetings

Industry Knowledge

Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape

Attend industry trade shows to keep current on marketplace knowledge

Competitive Tracking and Analysis

Tracking/monitoring media activity, including competitive analysis

Disseminate competitive reporting to brand teams and data analytics groups

Collaborate with Public Relations and other advocacy groups