Marketing Operations Manager

Job Description

is hiring for a Marketing Operations Manager to contribute to our Marketing team in LaVergne, TN just outside Nashville.

The Marketing Operations Manager utilizes market data and technology to empower strategic decisions across the organization. Emphasizes the oversight and optimization of marketing automation platforms, CRM systems, and data analytics tools, including Google Analytics and Google Tag Manager, to enhance marketing efforts. Champions a data-driven culture within the marketing team, ensuring data integrity, strategic insights, and effective deployment of digital marketing strategies. Acts as a liaison for interdepartmental projects and integration efforts with product development, IT, business analysts, and other teams as needed. Analyzes and interprets data from social and acquisition campaigns to evaluate strategy, test new tactics, discover new audiences, validate potential opportunities, and determine ROI. Serves as a subject matter expert in digital advertising, advising product and sales teams on digital adverting services and managing third-party advertising platforms that support ad services.

Do you have experience working with publishers? Have a passion for helping publishers be successful?

At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram's business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.

The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can't wait to meet you.

Required Qualifications:

Bachelor's degree in marketing or related field or year for year directly related experience.

4 years of experience in marketing, analytics, or marketing operations

Preferred Qualifications:

Knowledge of front-end use and technical integrations of Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud (SFSC).

Knowledge of using and administering Google products including Google Analytics 4 and Google Tag Manager.

Knowledge of using a marketing automation platform, (Salesforce Marketing Cloud, HubSpot, Zapier, Marketo, etc.)

Key Responsibilities:

Serves as the primary strategist for marketing data and technology, understanding and leveraging data from Google Analytics, Google Tag Manager, and other analytics platforms to inform business decisions.

Utilizes Google Analytics and Google Tag Manager to track marketing campaign performance, website traffic, user behavior, and conversion metrics, providing actionable insights to improve marketing strategies.

Oversees the marketing database's integrity, including data quality, compliance, and utilization, with a focus on leveraging analytics for strategic decisions.

Fosters a culture of continuous learning and innovation within the marketing team, especially regarding data analytics and technology utilization.

Works closely with marketing stakeholders and business leaders to understand customer and business problems to deliver high-quality solutions and outcomes that deliver value to the organization.

Clearly documents processes, data flows, and standard procedures that allow the team to capitalize on the marketing technology tech stack.