Marketing Operations Manager

Job Description

We are currently looking for a Marketing Operations Manager, Go-To-Market to join our Mass Markets team. In this role, you will report directly to the Director, Marketing Operations

As the Marketing Operations Manager, Go-To-Market, your duties will include:

Collaborate with cross functional teams to ensure marketing readiness and or ongoing operational support for residential and small business programs, products, pricing, offers, and strategies are launched in market

Develop operational plans that position our teams to meet and exceed targets

Orchestrate each initiative across a wide array of teams including product marketing, pricing, IT, compensation, training, sales, operations, finance, legal, competitive intelligence and reporting and analytics to ensure our teams are ready and positioned for success

Ensure process assurance by tracking and providing operational program support as needed

Monitor program effectiveness by partnering with sales channels and provide this back to the product teams (iterative feedback loop)

Provide support in launching new or managing ongoing marketing tactics to sales and marketing teams with agile project management processes

Identify impacts of launch across the customer journey

Work with cross functional journey owners to document tactic flow and impact (includes Product/Development for prioritization)

Determine reporting processes; implement manual reporting as needed

Communicate status of program throughout to various audiences (written and orally)

Determine gaps and opportunities for efficiencies

Manage marketing programs from offer concept thru fulfillment to ensure process and / or revenue assurance. Will include multiple programs based on customer type, customer scenario (acquisition or retention), region, channel (digital, call center, face to face)

Implement and track programs that will enable marketing achievement of goals