Job Description:
Coactive AI is looking for a creative Marketing Lead - ABM to enhance our Account-Based Marketing strategy. In this role, you will be an integral partner to the Founders as well as Sales, and Product teams to grow our revenue flywheel and continuously refine ICP. You will lead the development and execution of initiatives and campaigns targeting enterprise accounts, driving qualified leads to sales, and optimizing conversion through the sales funnel to meet pipeline targets.
What you'll do:
- Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate growth strategies
- Lead the strategy and implementation of ABM campaigns and tactics, including website, landing pages, direct mail, and email
- Facilitate cross-functional collaboration with SDRs and AEs to drive account engagement and achieve pipeline targets
- Leverage a data-driven approach, continuously test messages, evaluate, and optimize campaigns success, conduct A/B versions of sales pitch decks and guide demo creation
- Lead competitive research and work with Product leadership to create the positioning needed to stand out and win in the market
What we look for:
- 8+ years of B2B marketing experience, specializing in Account-Based Marketing
- Proven track record of developing and executing successful ABM campaigns for technical products that drive measurable results in early stage companies
- A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights
- Strong communicator and collaborator with a knack for influencing stakeholders
- Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches
- Experience working with marketing automation platforms, CRM systems, and other marketing technologies
- Proficient in HubSpot (or SFDC), marketing automation platforms, CRM systems, and other relevant tools
Desired skills:
- Experience in the Artificial Intelligence industry or with multimodal technology.
- Previous involvement in a category-defining startup from Series A-D in a marketing capacity
What you can expect from us:
This is a hybrid position based in San Jose, California.
The estimated annual base salary for this position is between $195,000 - $234,000
At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:
Market leading equity grants
100% medical, dental, & vision coverage for you
Medical, dental, & vision partially covered for your dependents
Unlimited PTO
Social events ranging from book clubs, happy hours, and hiking to board game nights and games of Mario Kart.
Further, you can expect a supportive work environment from us. We build products, but we develop people. Join us in revolutionizing how businesses harness the power of machine learning to unlock the potential of unstructured data. If you're passionate about driving innovation and delivering unparalleled customer experiences, we'd love to have you on board.
Actual pay is dependent on an individual candidate's professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.
We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.