Manager Regional Marketing

Job Description

The Manager, Regional Marketing - Video Systems for North America operates as a key link between product management and sales for Video Systems and then partners with sales leadership to ensure business results are met across all vertical markets. Bosch products are designed to work together to maximize facility control, better mitigate risks and make systems easy to use and manage. The company's broad portfolio of products and systems are used by retail stores, government agencies, schools and universities, critical infrastructure facilities, and in many other commercial and industrial environments throughout the region.

Develop and implement overall North American Marketing strategy for Video Systems.

Drive sales and marketing excellence initiatives in the region by supporting the North America VP of Sales in the deployment of KPIs to drive our growth strategy.

Actively supports the definition of the regional sales strategy, including channel/distribution and pricing strategy.

Daily management of a regional marketing team, including Regional Marketing Managers and Integration Partner Program Manager.

Participate in the creation of the regional annual action plan in coordination with central marketing.

Manage and execute solution marketing strategies in timely manner and ensure alignment of product launches.

Drive and create the regional dashboard, product marketing health tracking and key action plans to address business issues and challenges of the region.

Support Sales, Key Accounts, and Business Development teams with marketing tools and materials.

Plan and oversee regional customer events, trade shows and product demonstrations.

Budget responsibility for Video Systems North America regional marketing activities.

Provide feedback on regional market trends, customer and user needs and competitive activities.

Plan and execute regular customer feedback / focus group sessions and drive results on customer feedback.

Support planning and management of annual internal Sales Kickoff meeting and any regional internal sales trainings.

Support leadership with presentation material needs.

Support marketing and sales teams as the main liaison to Bosch North America Accounts Payable and Purchasing teams and assist in resolving issues affecting customers.