Manager Social Media & Engagement

Job Description

You get to be one of the persons that runs the McDonald's account. Which will make you very popular anywhere you go, but also means you will get to read 675 comments about the snack wraps every single day. Don't forget all the DMs asking to get fReE fOoD pLeAsE

We're looking for someone that knows social, gets the modern customer, not only how they consume social content and experiences, but also knows what's important to them and why. The perfect candidate isn't just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our social strategy and pushes the brand towards groundbreaking, culturally inspired ideas.

Every day, you will serve as a creative catalyst for tactics that inspire brand love and elevate role of McDonald's in culture and get to partner with creative and social agency teams to produce breakthrough, best-in-class creative ideas.

You will also collaborate with cross-functional partners across Brand & Content, Communications, Digital and Consumer Insights to align tactics to program and business goals.

Lastly, you will lead the charge on the ongoing measurement and evaluation of social engagement efforts to apply learnings to future initiatives.

Key Responsibilities

You will oversee the strategy and creative of some of our most important social media audiences and communities. Craft social strategies and content worth being talked about in the group chat, studied in the classrooms, and copied by the industry.

Your main responsibilities will be:To write the future of community building via the creation of our first ever texting community

To lead the charge on "social big events"

To craft breakthrough social strategy and content for our PR-led activations and campaigns. Some of which include multicultural campaigns and initiatives and partnerships and activations in the sports, gaming, and pop culture industries

To put our trend engine in overdrive so that McDonald's is always first to breaking trends

To spearhead new platform innovation