Manager Data Intelligence

Job Description

The Manager, Data Intelligence is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

RESPONSIBILITIES:

Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)

Accurately and effectively estimate level of effort for analytics projects

Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization

Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions

Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages

Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications

Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations

As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications

Identify research and analytics initiatives to support strategy development

Create business cases for successful analytics initiatives

Design and manage strategic analytic roadmaps for clients

Present to clients and prospective clients on results of current projects as well as new business opportunities

Manages, trains, and provides on-going leadership and mentorship to Data Analysts