Summary
As the Manager of Sales and Engagement, you will be instrumental in driving sales and growth initiatives with our Federal employee, Federal retiree/annuitant and Military retiree health and dental plans. This position requires an experienced professional with a solid background of building and managing a high functioning team focused on the acquisition and development of new accounts and partners, growing senior level relationships in those accounts with a particular focus on agencies and agency partners.
Duties
Build a team focused on developing new relationships and maintaining existing relationships with agency business owners across federal government agencies, to enable and generate new business and to penetrate and retain existing business in support of established sales goals.
Recruit, Hire, train and support team in the management of relationships with new key agencies, focusing on agency decision makers and human resource leads, to expand GEHA and our market presence.
This role will work closely with marketing to build out B2B marketing and engagement programs and drive new engagements, preferably through a virtual delivery model to expand our exposure and reach with the FEHB, PSHB and FEDVIP markets.
Develop and implement comprehensive virtual B2B marketing strategies targeting key agencies and Agency Benefit Officers.
Build strong and lasting relationships with key organizations, at multiple levels, to ensure we are exceeding expectations and building on our relationships to grow the business.
Drive initiatives to upsell and cross-sell additional access and engagement services to existing and new agency and agency related partners.
Build relationships with customers across all federal government agencies, focused on the decision maker at the ABO level, through a new digital first engagement model allowing to broader access to heavy remote work environments.
Stay abreast of industry trends, competitive landscape, and regulatory changes affecting the Federal health plan sector.
Conduct market research to identify opportunities for growth and develop strategies to capitalize on market dynamics.
Take on responsibilities for the following areas in Inside Sales: planning and forecasting, budgeting, commissions and incentive reporting, sales research, trend reporting, and analysis.
Develop compelling and tailored messaging that resonates with Administrative Benefit Officers by collaborating with the marketing team to create impactful content, including blog posts, whitepapers, and case studies, to support outreach efforts.
Co-collaborate to create marketing collateral and presentations that effectively communicate the value proposition of new programs to ABOs.
Build and maintain strong relationships with Administrative Benefit Officers through regular communication and engagement.
Identify opportunities for partnerships, sponsorships, and collaborative initiatives to enhance relationships with key stakeholders.