Description:
JOB TITLE: Innovation Senior Associate
LOCATION: Remote (MN, WI, IL Preferred)
DEPARTMENT: Innovation
POSITION TYPE: Salary, Full-Time
REPORTS TO: Director of Innovation
LEADS OTHERS: No
YRS OF EXPERIENCE: 3+ Years of Experience
Why join the GoMacro team?
We're a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro's history shapes who we are today?
During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro's healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Ameia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It's our goal to inspire people to have a healthy body, sharp mind, and bold spirit-and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time.
Position Description:
As the Innovation Senior Associate, you will play a critical role in leading and launching innovation projects to realize GoMacro's vision . You will be responsible for leading the existing lines' innovation growth strategy and innovation projects while working directly with the Director of Innovation. You will also make meaningful contributions to new product line innovation projects and important brand and consumer insights strategy projects. This is an exciting opportunity to join a thriving company that values innovation, sustainability, and the well-being of its employees and customers.
Essential Duties and Responsibilities:
- Existing Product Line Innovation Strategy: Lead the analysis, research , and development of existing line innovation strategy.
- Existing Product Line Pipeline Strategy: Lead the pipeline strategy development to outline key projects and their timing to maximize our potential.
- Existing Product Line Innovation Projects: Lead and launch existing product line innovation projects from project charter through post-launch in market performance tracking.
- Consumer Testing & Experimentation: Lead any required consumer testing or experimentation to iterate and improve our way to the most meaningful solutions for our consumers for each project.
- Collaborative Leadership: Work closely with the project manager and cross-functional team to develop and execute innovation projects that reflect the collective talent and passion of the entire unit.
- Budget Management & Timelines: Monitor and track project budgets and timelines with the project manager to ensure projects stay on timeline, on budget, and achieve the best possible outcome.
- New Product Line Strategy & Projects: Contribute to the development and launch of new product line projects.
- Consumer Insights & Empathy: Contribute to our understanding and empathy for our consumer.
- Brand Health & Visioning: Contribute to our understanding of our brand and opportunities to realize our GoMacro future vision.
Requirements:
Qualifications
- Innovation Track Record: Proven track record in leading and launching successful existing product line innovation projects for 3+ years.
- Industry Experience: Food and beverage industry experience (preferred). Open to health and wellness industry experience.
- Premium, Lifestyle Brand Experience: Experience working on premium, lifestyle brands (preferred). Working knowledge of premium brand strategy vs. mainstream brand strategy.
- Project Leadership & Communication: Proven track record of collaborative innovation leadership, ability to lead cross-functional teams, and ability to clearly communicate across all levels of a project.
- Innovation Skills: Demonstrated ability to show the courage to productively challenge the status quo and create new solutions, comfortable with ambiguity, curious, creative, agile, humble, positive energy, passion, persistence, and selfless service.
- Strategy & Analytics: Experience with strategically assessing brands, market trends and landscapes, and consumers to identify strategic opportunities that align with the brand.
- Consumer Insights: Has a service mindset for consumers. Ability to be open, observe, and spot differential insights that lead to market leadership innovation.
- Product Design: Ability to conceptualize and design high-potential prototypes and iteratively test and develop them into market-leading solutions.
- Agile, Iterative Consumer Testing & Learning: Experience with agile testing and learning methods.
- Business Modeling & Forecasting: Experience with collaborating with finance to build product line P&Ls and sales to create business volume forecasts.
- Stage Gate Process & Presentation Skills: Experience with managing innovation projects through a stage gate process and presenting projects to gain alignment and drive key decisions.
- Project & Budget Management: Proven track record in project management, budget management and project timelines.
- Bachelor's degree in entrepreneurial management, marketing, strategic management, product design, or a related field.
- Minimum of 3 years of experience in innovation roles within food and beverage or health and wellness industries
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