Head of Solution Marketing - Hitachi Digital
We're Hitachi Vantara, a global infrastructure business. Our people are the force of meaningful progress. We enable the incredible with data - from taking theme park fans on magical rides, conserving natural resources, protecting rainforests to saving lives. We empower businesses to automate, optimize and advance innovation. Together, we create a sustainable future for all.
Imagine the sheer breadth of talent it takes to inspire he future. We don't expect you to 'fit' every requirement - your life experience, character, perspective, and passion for achieving great things in the world are equally important to us.
About Hitachi Digital
Through the power of our group companies, Hitachi Digital delivers end-to-end digital transformation services to marquee global brands. Our portfolio of capabilities and services range from Ideation to Operation and everything in between (from design, to engineering to hosting and ongoing operations). We help our clients harness the power of digital technologies to transform their products, services, and their business - redefining and strengthening their relationship with their customers via digital channels.
Headquartered in Silicon Valley, Hitachi Digital is one of the fastest growing divisions at Hitachi and crucial to the company's strategy and ambitions for the future. At the same time, Hitachi Digital is part of the rich and proud legacy of Hitachi, which has been delivering innovative solutions for the benefit of society for over 110 years.
The Team
The Head of Solutions Marketing will be a key member of the Hitachi Digital Marketing Organization. This role will work across Hitachi Digital and our group companies to develop impactful marketing content and collateral for Hitachi Digital that will be used on the website, in presentations, for thought leadership. The solution content will be used in integrated marketing plans and help shape the future of our marketing asset and content portfolio. This role requires a unique blend of leadership, functional expertise, innovation, a high level of execution, and strategic thinking to thrive in our dynamic and matrixed environment.
The Role
- Drive overall solution marketing strategy including messaging framework, asset strategy, portfolio mix. Create marketing initiative and roadmap planning, and campaign execution.
- Understand the needs and priorities and help create comprehensive solution-based content to showcase Hitachi Digital's unique capabilities for various target audiences including customers, industry and financial analysts, and employees.
- Identify and manage strategic collaborations with media and KOLs to position us as a leading Digital player, driving awareness and preference among key audiences.
- Own marketing and go-to-market campaigns in various channels & formats (success stories, pitch decks, flyers, videos, etc.) to tell the Hitachi Digital story across a multitude of mediums.
- Set up Solution Marketing input and output goals, design and track marketing metrics and always looking for ways to improve performance.
- Work closely with stakeholders from business and marketing teams to deliver and organize consistent, innovative, and client-centric communications assets to support business objectives and integrate needs/specificities.
- Strong Communicator, especially in written form.
- Very high level of attention to detail.
- Strong Organizational and Project Management skills.
- Comfortable working under pressure to high standards and tight deadlines.
- Ability to work well with others, as this is a highly collaborative endeavor requiring buy-in from multiple stakeholders.
What You'll Bring- 10+ years relevant work experience in marketing. Ideally in product marketing, content marketing and/or ecommerce.
- Expertise and understanding of technology and technology-related services is a must.
- The ideal candidate must show ability or experience in understanding the digital technology needs & requirements of clients and the type of products and services it takes to solve them.
- Experience using data and metrics to drive improvements.
- Experience communicating results to stakeholders.
- Experience building, executing and scaling cross-functional marketing programs.
- Experience with customer segmentation, profiling, and targeting.
- Experience prior success in driving execution of marketing plans with multiple teams in support of business goals.
- Experience developing marketing strategy and messages, based on product/program strategy and business objectives.
- Ability to use hard data and metrics from disparate data sources to measure marketing performance, determine improvements and innovations.
- Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity.
As required by the equal pay and transparency acts, the expected compensation for this position is approx. $200-250k Base. The expected pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi Digital's bonus, sales target incentive or commission pay programs, where applicable, and are subject to the program's conditions and restrictions.