Position: Head of Marketing
Location: Metro-Philadelphia area
Type: Full-time
Compensation: $70,000 - $90,000 annually plus equity.
About Us:
RISR is a pioneering business insights and valuation software company, serving advisors across a wide spectrum in the financial services industry. We're on a mission to empower advisors to deliver actionable insights and advice to small-to-medium-sized business owners, enabling informed decision-making and strategic growth. We are looking for a versatile Marketing Director who is ready to shape the future of our SaaS product in the financial advisory space.
Role Overview:
The Head of Marketing at RISR will be the driving force behind our marketing strategies, balancing hands-on tasks with high-level strategic planning. This role is ideal for someone who thrives in startup environments-someone who is as comfortable crafting compelling content and managing social media campaigns as they are analyzing market trends and setting long-term marketing goals. With no current team to manage but potential leadership opportunities as we grow, the right candidate will be a self-starter, ready to do whatever it takes to succeed.
Key Responsibilities:
- Strategy Development: Devise and execute a comprehensive marketing strategy that effectively communicates RISR's value proposition to our target audience.
- Content Creation: Generate engaging content, including blog posts, case studies, whitepapers, and videos, highlighting the benefits of RISR for advisors.
- Social Media & Digital Marketing: Manage and grow our presence on relevant social media platforms; plan and execute digital ad campaigns.
- Lead Generation: Design and implement campaigns that capture and nurture leads throughout the sales funnel.
- Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies accordingly.
- Analytics & Reporting: Monitor and analyze marketing performance, leveraging insights to drive decisions and optimize ROI.
- Adaptability: Willingness to tackle a wide range of tasks from the mundane to the complex, demonstrating flexibility and a problem-solving attitude.
- Future Team Building: While initially working independently, lay the groundwork for future marketing team growth and leadership.
Requirements:
- 2-5 years of marketing experience, preferably in the B2B SaaS or tech industry.
- A track record of developing and executing successful marketing campaigns.
- Exceptional content creation and storytelling abilities.
- Proficient in social media management, digital advertising, and analytics.
- Strong analytical skills, with a knack for identifying trends and insights from data.
- Excellent communication skills, both written and verbal.
- Ability to work autonomously in a fast-paced startup environment.
- Bachelor's degree in Marketing, Business, or related field.
How to Apply:
Interested candidates should submit their resume, a cover letter explaining their interest in RISR and how their experience makes them a perfect fit for this role, and any relevant work samples or case studies to .
RISR is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.