Head of Global Brand and Social Strategy
Job ID: Services LLC
The Prime Video US team (PV US) leads our streaming business in the US (P&L responsibilities) as well as drives strategic planning in global original programming, operations, brand and social strategy worldwide. Their charter is to drive the growth of Prime Video's entertainment hub strategy, through content and brand/marketing investments and programming strategies in collaboration with internal (e.g., Amazon MGM Studios, Prime Video International) and external stakeholders (e.g., Prime, Cross-Channel Marketing (XCM), Stores).
The PV US team is organized to drive clarity of accountability, defined roles and responsibilities, and clear focus between leaders with US P&L responsibilities and leaders responsible for global strategic planning. There are distinct General Management (GM) leaders: US Streaming (who leads GMs for the Hub and SVOD) and US Marketplace (who leads GMs for TVOD, Channels and FAST. The GMs are accountable for business KPIs and the corresponding financial results.
The PV US organization also includes several global functions responsible for developing and delivering on our strategies and 3-year plans for global programming (Global Programming), brand and social (Global Brand and Social Strategy), and operations (Global Operations). They own mechanisms that drive worldwide inputs from regional leaders (e.g., US, EMEA, LATCANZ, APAC, Studios) and use strategic frameworks, data, and infrastructure investments that enable each region to execute consistently and effectively at the local level.
We are seeking a Global Brand & Social Strategy leader. This team is responsible for defining our global brand strategy, building our brand social strategy and investment plans, manage brand governance, and offer brand insights. This will be the central team to report out on the progress for brand and social at a global level through QBRs and other mechanisms. With brand, this team works closely with XCM, Studios and PV Marketing teams to define our brand strategy at Prime Video - our positioning and communication strategy, in addition to our identity system. Through this strategic framework, the team provides guardrails on the expression of our brand, and ensures that all of PVS marketing activity globally is executed in a manner that aligns with our brands (Amazon and Prime). With social, this team is responsible for driving the vision of how Prime Video can have a best-in-class social marketing organization, setting the strategic plan to grow our social reach and capabilities (e.g., what handles to invest in, what capabilities needed) and oversee investments required (e.g., data infrastructure, tools, automation, people skills) that support social on a global basis. This team is not responsible for creative execution of social content or management of handles - this happens at the regional/local level as a lever to support those businesses. The leader understands the level of autonomy needed for regional marketing leaders, while also clearly defining specific areas that require global cohesion and standardization. We see this role as highly strategic, requiring a superpower in having influence through elevating a group's thinking and discussion, use of data/information to disprove assumptions, and trust-building collaboration.
Key job responsibilities
• Set the vision, strategy and develop plans for global brand and social strategy for Prime Video. Working with all PV regional marketing leaders (US, EMEA, LATCANZ, APAC), Amazon MGM Studios and XCM to deliver our brand strategy (positioning, communication, design system) and guardrails (hard/soft points) that aligns with Amazon and Prime brands, while also meeting specific entertainment, media and streaming business needs.
• Identify key investments required, advocate for and build into OP1/3YP.
• Define success criteria and key KPIs viewed both on a global and regional/local level, develop infrastructure to support measurement and reporting capabilities that continually serve as inputs into on-going, go-forward decisions.
• Define key brand and service insights research mechanisms to inform strategic plans and investments.
• Define and own mechanisms to review global brand and social progress, drive brand governance, sharing success story case studies, best practices and learnings across regions.
• Lead and develop a team in support of delivering on the vision which manages brand, social, governance and insights.
• Lead team to author and deliver on two SVP-level quarterly business reviews: the Global Brand QBR and Global Social QBR.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
BASIC QUALIFICATIONS
- Ability to communicate effectively with senior business leaders as well as with creatively-oriented stakeholders.
- Ability to provide sound creative editorial in marketing creative reviews to ensure they accrue to building brand equity, but knowing what areas are open for experimentation, exploration and to stretch thinking.
- Strong analytical and quantitative skills; ability to work with business owners to define key business questions and to build data sets that answer those questions
- Demonstrated success in leading a team to achieve aggressive short, medium and long-term goals
- Strong leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others
- Demonstrated bias for action with strengths in problem solving, issue-resolution, ability to work in a deadline driven work environment, attention to detail, and ability to multitask
- Demonstrated ability to understand and discuss business and technical concepts, schedule tradeoffs and evaluate opportunistic new ideas
- Effective in developing people and setting up their employees for success
PREFERRED QUALIFICATIONS
- A passion for content, brands, digital media and digital video
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $187,400/year in our lowest geographic market up to $278,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Posted: December 8, 2023 (Updated 1 day ago)
Posted: March 18, 2024 (Updated 1 day ago)
Posted: April 12, 2024 (Updated 1 day ago)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.