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Job Description Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to people worldwide. Our passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 240 years of heritage.
The Head of Digital Patient Experience spearheads digital strategies across Takeda's platforms, focusing on an innovative and holistic approach to patient and donor engagement. This role is pivotal in enhancing the entire spectrum of digital patient experiences, from initial discovery to ongoing interaction and support.
- Develop digital initiatives that deepen patient engagement, leveraging Takeda's digital HUB services to support patients throughout their healthcare journey.
- Refine digital experiences for donors, ensuring a seamless and supportive online experience that fosters long-term engagement and retention.
- Strategically broaden the scope of external digital experiences to capture and support patients outside of traditional care settings.
- Implement cutting-edge digital tools and analytics to identify and connect with patients more effectively, facilitating earlier interventions and support.
- Digital patient engagement strategy: Lead the creation and execution of strategies aimed at enhancing the digital engagement of patients through Takeda's digital HUB services.
- User experience excellence: Drive the design and continuous improvement of patient-centric digital platforms, ensuring accessibility, ease of use, and high-quality interactions.
- Digital ecosystem management: Oversee the integration and management of digital patient experiences, aligning with the patient's needs and Takeda's therapeutic areas.
- Patient data insights: Utilize data to gain insights into patient behaviors, optimizing digital strategies to meet their expectations and improve engagement.
- Omnichannel engagement platforms: Develop and manage diverse digital channels that facilitate a comprehensive and integrated patient experience.
- Cross-functional leadership: Work across functions to unify patient engagement efforts, ensuring a consistent and supportive digital journey for all stakeholders.
- Quality and regulatory adherence: Maintain the highest standards of digital experience quality, ensuring all initiatives are compliant with relevant healthcare regulations.
- Patient community development: Build and nurture online patient communities, encouraging interaction, feedback, and peer support.
- Outreach and patient acquisition: Innovate in digital outreach techniques to enhance patient finding and acquisition strategies, using digital analytics to inform outreach efforts.
Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)
- Vision and Strategy: Develop a clear vision for the digital transformation of the company and articulate a compelling strategy that aligns with the overall business objectives. This includes identifying opportunities for leveraging data, digital, and technology to drive innovation, improve operational efficiency, and enhance patient outcomes.
- Business Alignment: Ensure that the data, digital, and technology strategy is closely aligned with the company's business goals and objectives. Collaborate with key stakeholders across different functions to understand their needs and priorities, and translate them into actionable technology initiatives that deliver value to the organization.
- People Management: Provide guidance, mentorship, and support to foster their professional growth and development. Create a culture of collaboration, innovation, and continuous learning within the team.
- Communication: Effectively communicate the data, digital, and technology strategy to all levels of the organization, including executives, managers, and employees. Clearly articulate the benefits, challenges, and impact of the strategy, and ensure that everyone understands their role in its execution. Foster open and transparent communication channels to encourage feedback and collaboration.
- Influencing Others: Influence and inspire key stakeholders to embrace the digital transformation journey. Build strong relationships with executives, department heads, and external partners to gain their support and commitment. Demonstrate the value and potential of data, digital, and technology initiatives through compelling storytelling and evidence-based arguments.
- Managing Change: Lead change management efforts to ensure smooth adoption and implementation of new technologies and processes. Anticipate and address potential resistance or challenges, and develop strategies to overcome them. Provide guidance and support to employees throughout the change process, and foster a culture of adaptability and resilience.
Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving)
- Experience driving change in processes and organizations, while maintaining working relationships with key business customers.
- Understands Risk management with the ability to identify, analyze, track, manage and resolve risk issues that impact projects.
Interaction (The span and nature of one's engagement with others when performing one's job, internal and external relationships)
- Internal Relationships: As the Head of Digital Patient Experience, you will engage with various internal stakeholders across different functions and levels of the organization. This includes executives, department heads, project teams, and employees. You will collaborate closely with these stakeholders to understand their needs, align strategies, and ensure the successful execution of data, digital, and technology initiatives.
- External Relationships: You will also establish and maintain relationships with external partners, such as technology vendors, research institutions, startups, and regulatory bodies. These relationships will be crucial for staying updated on industry trends, accessing cutting-edge solutions, and leveraging external expertise to drive innovation and digital transformation in the biopharmaceutical sector.
- Span of Engagement: Your engagement with others will span across various activities, such as strategic planning, project management, collaboration on cross-functional initiatives, and communication of the data, digital, and technology strategy. You will actively participate in meetings, workshops, and conferences to share insights, gather feedback, and build consensus among stakeholders.
- Nature of Engagement: The nature of your engagement with others will involve effective communication, collaboration, and influence. You will need to communicate the vision, strategy, and progress of data, digital, and technology initiatives to stakeholders in a clear and compelling manner. You will collaborate with cross-functional teams to drive alignment and ensure successful implementation. Additionally, you will influence and inspire others to embrace digital transformation and adopt new technologies and processes.
- Relationship Building: Building strong relationships with internal and external stakeholders is essential for the success of your role. This involves actively listening to their needs, providing guidance and support, and fostering a collaborative and inclusive work environment. By building trust and rapport, you can effectively navigate complex organizational dynamics and drive the digital transformation agenda.
Innovation (The required level of scientific knowledge, knowledge sharing, innovation and risk taking)
- Scientific Knowledge: As the Head of Digital Patient Experience, you should have a strong understanding of scientific principles and the biopharmaceutical industry. This knowledge will enable you to identify opportunities for innovation, understand the potential impact of emerging technologies, and effectively collaborate with scientific and research teams.
- Knowledge Sharing: Encourage a culture of knowledge sharing and collaboration within the organization. Foster an environment where employees are encouraged to share their ideas, insights, and expertise related to data, digital, and technology. Facilitate cross-functional collaboration and create platforms for sharing best practices and lessons learned.
- Innovation: Foster a culture of innovation by encouraging and supporting creative thinking, experimentation, and risk-taking. Promote the exploration of new technologies, methodologies, and approaches to drive digital transformation and enhance business outcomes. Encourage employees to challenge the status quo and embrace a mindset of continuous improvement.
- Risk-taking: Embrace calculated risk-taking by evaluating the potential risks and rewards associated with innovative initiatives. Encourage employees to take calculated risks and learn from failures. Provide a supportive environment where employees feel empowered to propose and implement innovative ideas, even if they involve some level of uncertainty.
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