Head of Digital Content Innovation

Cambridge, Massachusetts

Takeda
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Job Description
Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to people worldwide. Our passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 240 years of heritage.

The scope of the Head of Digital Content Innovation involves leading the strategy and implementation of enterprise content capabilitiesthat enable content creation, re-use and deployment. This role manages the Personalized Content Engine & MLRcapability for the business units to deliver targeted, analytics-driven content, fostering innovation and educational integrity.
•  Develop a platform content strategy that aligns with evolving digital landscapes and business goals, leveraging Takeda's Personalized Content Engine (PCE) to deliver targeted experiences.
•  Drive the use of cutting-edge content digital technologies, including immersive web experiences, and uphold a culture of innovation through regular Medical Legal Regulatory Review (MLR) processes.
•  Lead and create modular content strategy and deployment capabilities across businesses.
•  Champion the use of a Modular Content Generation Engine to enable rapid development of personalized digital content that enhances user engagement and brand interaction.
•  Direct efforts to optimize content creation and personalization using data analytics and omni-channel integration, establishing a continuous improvement feedback loop
Ensure alignment with growth and innovation: direct the evolution of Takeda's content strategy, to support the sharing and reuse of content, ensuring the content strategy remains agile to meet market demands and business objectives.

Cultivate innovation and technology implementation: lead the deployment of the personalized content engine (PCE) that employs a modular content generator, fostering a culture of innovation and ensuring the creation of immersive, personalized content experiences.

Enhance cross-functional synergy: collaborate with cross-functional teams, supporting the platforms and processes including the tier-based (MLR) review (owned by GRA), to ensure content accuracy, compliance, and strategic alignment with corporate initiatives.

Analytics-informed content strategy: develop and oversee a content strategy informed by content analytics & integration, utilizing data analytics and omni-channel integration to refine the personalized content delivery and enhance user engagement.

Lead and inspire team excellence: guide the content team to excel in managing the end-to-end technology and process architecture, ensuring that they use analytics to drive performance, user engagement, and continuous improvement .

Elevate educational content: Oversee the development of educational materials, ensuring Takeda's team is proficient in utilizing the Personalized Content Engine (PCE) and Medical Legal Review (MLR) processes, catering to diverse learning requirements while maintaining utmost informational accuracy and compliance .

Technology stewardship and ops: Manage ongoing operation and maintenance of digital content tech, ensuring that systems like PCE and MLR are running effectively, updated regularly, and aligned with the latest digital content strategies and compliance standards

Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)
•   Vision and Strategy: Develop a clear vision for the digital transformation of the company and articulate a compelling strategy that aligns with the overall business objectives. This includes identifying opportunities for leveraging data, digital, and technology to drive innovation, improve operational efficiency, and enhance patient outcomes.
•   Business Alignment: Ensure that the data, digital, and technology strategy is closely aligned with the company's business goals and objectives. Collaborate with key stakeholders across different functions to understand their needs and priorities, and translate them into actionable technology initiatives that deliver value to the organization.
•   People Management: Provide guidance, mentorship, and support to foster their professional growth and development. Create a culture of collaboration, innovation, and continuous learning within the team.
•   Communication: Effectively communicate the data, digital, and technology strategy to all levels of the organization, including executives, managers, and employees. Clearly articulate the benefits, challenges, and impact of the strategy, and ensure that everyone understands their role in its execution. Foster open and transparent communication channels to encourage feedback and collaboration.
•   Influencing Others: Influence and inspire key stakeholders to embrace the digital transformation journey. Build strong relationships with executives, department heads, and external partners to gain their support and commitment. Demonstrate the value and potential of data, digital, and technology initiatives through compelling storytelling and evidence-based arguments.
•   Managing Change: Lead change management efforts to ensure smooth adoption and implementation of new technologies and processes. Anticipate and address potential resistance or challenges, and develop strategies to overcome them. Provide guidance and support to employees throughout the change process, and foster a culture of adaptability and resilience. Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving)
•  Experience driving change in processes and organizations, while maintaining working relationships with key business customers.
•  Understands Risk management with the ability to identify, analyze, track, manage and resolve risk issues that impact projects. Interaction (The span and nature of one's engagement with others when performing one's job, internal and external relationships)
•   Internal Relationships: As the Head of Data Digital and Technology Strategy, you will engage with various internal stakeholders across different functions and levels of the organization. This includes executives, department heads, project teams, and employees. You will collaborate closely with these stakeholders to understand their needs, align strategies, and ensure the successful execution of data, digital, and technology initiatives.
•   External Relationships: You will also establish and maintain relationships with external partners, such as technology vendors, research institutions, startups, and regulatory bodies. These relationships will be crucial for staying updated on industry trends, accessing cutting-edge solutions, and leveraging external expertise to drive innovation and digital transformation in the biopharmaceutical sector.
•   Span of Engagement: Your engagement with others will span across various activities, such as strategic planning, project management, collaboration on cross-functional initiatives, and communication of the data, digital, and technology strategy. You will actively participate in meetings, workshops, and conferences to share insights, gather feedback, and build consensus among stakeholders.
•   Nature of Engagement: The nature of your engagement with others will involve effective communication, collaboration, and influence. You will need to communicate the vision, strategy, and progress of data, digital, and technology initiatives to stakeholders in a clear and compelling manner. You will collaborate with cross-functional teams to drive alignment and ensure successful implementation. Additionally, you will influence and inspire others to embrace digital transformation and adopt new technologies and processes.
•   Relationship Building: Building strong relationships with internal and external stakeholders is essential for the success of your role. This involves actively listening to their needs, providing guidance and support, and fostering a collaborative and inclusive work environment. By building trust and rapport, you can effectively navigate complex organizational dynamics and drive the digital transformation agenda. Innovation (The required level of scientific knowledge, knowledge sharing, innovation and risk taking)
•  Scientific Knowledge: As the Head of Data Digital and Technology Strategy, you should have a strong understanding of scientific principles and the biopharmaceutical industry. This knowledge will enable you to identify opportunities for innovation, understand the potential impact of emerging technologies, and effectively collaborate with scientific and research teams.
•  Knowledge Sharing: Encourage a culture of knowledge sharing and collaboration within the organization. Foster an environment where employees are encouraged to share their ideas, insights, and expertise related to data, digital, and technology. Facilitate cross-functional collaboration and create platforms for sharing best practices and lessons learned.
•   Innovation: . click apply for full job details
Date Posted: 31 May 2024
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