Email Marketing CRM Manager

The Email Marketing CRM Manager is responsible for cultivating and nurturing long-term relationships with customers through engaging email and SMS campaigns. This role combines content creation with technical proficiency, as the individual will craft emails from writing compelling content to coding HTML templates, leveraging SQL for analytics and automation. Personalization is paramount, requiring the ability to segment audiences effectively and tailor messages accordingly. The target audience spans consumers, agents, and third parties. This role demands adaptability in a fast-paced environment, interfacing with individuals from diverse backgrounds while maintaining a thorough understanding of the products or services offered.

Essential Functions

Manage customer-business communications across various platforms, emphasizing email and written channels.

Design, develop, and deploy email communications to customers and vendors, collaborating closely with business contacts to ensure effective communication.

Resolve customer issues promptly and effectively across multiple service lines, products, and customer bases to foster loyalty.

Continuously monitor customer care strategies to ensure optimal attention to all customers, potentially devising separate strategies for specific customer segments and evaluating the effectiveness of existing strategies for necessary adjustments.

Collaborate with leadership across the organization to enhance customer satisfaction, leveraging insights from customer interactions to inform product development, sales, marketing, and distribution strategies.

Minimum Qualifications

Bachelor's degree with 3-5 years of relevant experience.

3-5 years of experience with an Email Service Provider (ESP).

1-2 years of experience with Salesforce Marketing Cloud (SFMC).

Proficiency in HTML coding for email templates and SQL query writing.

Strong written and verbal communication skills.

Experience analyzing conversion metrics, revenue, and conducting A/B and Multivariate testing.

Ability to think creatively and strategically.

Expertise in multiple platforms, including email, SMS, and conversion optimization.

Deadline-oriented with excellent follow-up and reporting abilities.

Ability to manage diverse audience needs creatively and effectively.

Demonstrated ability to perform well under pressure within strict time constraints.

Enthusiastic and quick learner.

Preferred Qualifications

Real estate industry experience is advantageous.

Additional experience with Salesforce Marketing Cloud (SFMC).