Ecommerce Marketing Manager

Job Description

The E-Commerce Marketing Manager will play a pivotal role in Cricut's digital presence across various platforms in North America, including Amazon, Walmart, Michaels, & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup & management, asset creation for carousel images & brand stores, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels.

Responsibilities

Product page setup & management across Amazon regions (US, Canada & Mexico)

Assisting with paid media (Search + Display) for Amazon Canada, Amazon Mexico, Walmart US, & other marketplaces. This includes campaign setup, optimizations, & reporting. This also includes partnering with each channels' advertising teams for unique opportunities (Prime Video, Streaming TV, Walmart Connect).

Structure & own marketing plans that align with each channels' sales growth goals

Creation & management of brand store content for Amazon regions

Creation of custom carousel images, enhanced content (Basic & Premium A+), & other digital assets for various e-commerce platforms

Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc)

Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, & ensure Cricut's image is harmonized across all e-commerce platforms