Who we are:
Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.
Your role at Tumi:
TUMI is seeking a passionate, self-motivated, data-driven individual to join the eCommerce team. The eCommerce Analytics Manager will be an integral part of how we make data-driven decisions to grow the eCommerce business and to better serve our customers. The ideal candidate will have a data-driven attitude, lead with a customer-centric approach, and use analytics to problem-solve. You have a track record of using web experimentation and data to understand what drives impact and growth, within a results-driven environment. You will be responsible for delivering insights, finding opportunities to improve the customer experience, and maintaining data integrity. This position reports to the Senior Manager, eCommerce and is based in TUMI's New York, NY office. You will work on-site 4 days per week with the opportunity to work remotely one day per week.
Responsibilities:
- Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the customer experience, with the guidance of the Senior Manager, eCommerce and independently
- Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on growth marketing, brand marketing, web merchandising, and UX. Develop insights and recommendations to drive growth based on the findings
- Responsible for the continual improvement of the customer journey of using data and analytics, digital customer-satisfaction metrics and customer behavior. Manage and increase the ecommerce conversion funnel, analyzing performance to identify optimization opportunities
- Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting on revenue and KPIs
- Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more.
- Partner with the Digital Tech/Opps team to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve performance of the systems.
- Champion the integration of new analytical techniques and digital tools, promoting a culture of continuous improvement and innovation
We're excited if you have:
- BA degree or equivalent
- 5+ years' experience in web analytics and digital analytics best practices and programs
- Understanding of how media, CRM tactics, ecommerce funnels and product mix work together to drive optimal customer experience and business results
- Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious mindset, and problem-solver
- Ability to validate analysis, reports and underlying data and collaborate with Digital Tech/Opps team to resolve any reporting and system data integrity issues
- Demonstrated ability to present insights and recommendations in a clear, thoughtful ways
- Knowledge of platforms such as Google Analytics, Looker Studio, Google Tag Manager, Content Square, Amperity and Medallia