The Ecommerce Marketing Manager is responsible for creating, implementing, analyzing, and refining Amazon marketing strategies for all Legacy products on the platform. This role entails devising and executing impactful tactics to enhance our online visibility and meet key performance indicators. Positioned at a mid-level, this role blends strategic vision with hands-on duties, encompassing strategy formulation, campaign execution, and ongoing assessment through rigorous testing and optimization.
Responsibilities
The Ecommerce Marketing Manager s responsibility is to oversee the Ecommerce Marketing budgets and advertising performance, under the direct supervision of the Director of Marketing and in partnership with the Sales team counterparts.
- Build out the annual Ecommerce Marketing strategy, plans and budget requirements to support business priorities, new product launches, category objectives and overall performance goals
- Take charge of all PPC and Advertising budgets and programs, from keyword bidding to brand awareness and display ads
- Drive paid placement Conversion Rate Optimization tactics and strategies in partnership with the Content Specialist and aligned to the SEO tactics and strategies
- Develop and manage a comprehensive promotional calendar in partnership with the Sales team
- Be the expert on POS Data & Reporting, providing insights and observations in product mix, channel shifts and overall performance trends and comparisons
- Conduct thorough analysis of ROI for all paid marketing programs and effectively communicate media performance to internal stakeholders and leadership team
- Proactively analyze paid media efficiencies, understand market trends and new platform opportunities, and monitor competitive segments.
Knowledge, Skills & Abilities
- Results-oriented mindset with a focus on achieving performance marketing objectives and incremental return on ad spend
- Strong analytical skills with the ability to interpret data to drive strategic decisions
- Self-starter with a can do attitude
- Effective organizational and time management skills, that is adaptable day-to-day
- Excellent verbal and written communication skills
- Outstanding multitasking and prioritization skills
- Must be a collaborative team player with good relationship building skills
- Keen problem-solving skills
- Experience with MS Office Suite, especially Excel, Powerpoint
Education & Work Experience
Bachelor s degree in Marketing, Business Administration or related field
- 5+ years marketing experience in Ecommerce platforms, such as Amazon, Wal-Mart, Home Depot, Lowes
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
- Must be able to hear on the phone and in-person, speak clearly in order to communicate information
- Must have adequate vision, with or without glasses or lenses, to read
As a fundamental requirement of this job role, all duties outlined in the job description must be performed with or without a reasonable accommodation.
DISCLAIMER STATEMENT:
This job description is intended to describe the general nature and level of the work that is expected to be performed by individuals hired to this position. It is not intended to be an exhaustive list of the responsibilities, accountabilities, duties, and skills required of the personnel hired for this position. Legacy Manufacturing is proud to be an equal opportunity employer.
Benefits: