Director of Sales and Marketing

Job Description

Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.

Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.

Develop and maintain a good working relationship with residents, families, and professional providers of care.

Maintain a working knowledge of all software programs.

Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.

Secure the required number of budgeted move ins and achieve net gains each month

Treat each inquiry with value.

Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.

Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.

Complete quarterly media planning with current vendor on a timely basis.

Keep Executive Director informed of all sales activity daily.

Maintain Senior Lifestyle Hot Board/Move in Move out board.

Communicate any special needs of the incoming resident to the appropriate personnel.

Manage use of sales toolbox.

Assure every alternative is considered before closing a lead.

Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.

Understand the need of the senior and the aging process.

Maintain and work an active, meaningful waitlist.

Visit competitors quarterly.

Maintain confidentiality of all pertinent information.

Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.

Interact professionally and effectively with all levels of the organization, residents, family members, etc.

Perform other duties as assigned.