Philadelphia, United States Posted on 05/31/2024
Odessa is looking for a Director of Product Marketing tojoin our team. This person will serve as a solutions advocate, helping toconvey the value of our platform and services to our internal team, customers,and prospects. This is a hands-on position with the opportunity to recruitadditional team members in the future. This person will report directly to theSVP of Corporate Marketing.
Responsibilities
Oversee business-level messaging and positioningfor all Odessa products and services
Lead the effort to bring new version releasesand software solutions to market
Work closely with product managers as theydevelop the platform roadmap; identify key value drivers
Engage with customers to understand and documenttheir needs; learn the who, what, when, and why behind the decisions they make
Further develop our ideal customer profile andtarget personas; identify and segment target customers
Work with the marketing team to deliver internaland external communications across channels
Partner with global sales organization tounderstand market needs and educate reps on product positioning
Document use cases for our solutions and educatestaff on how to tell those stories to the market
Develop competitive intelligence and battlecards to aid the sales organization
Own sales enablement, supporting the sales teamthrough a complex and lengthy sales process
Create compelling marketing collateral andpresentations that simplify a complex topic while driving broad awareness andinterest
Proactively collaborate across all marketingteams including demand generation, creative services, content marketing, eventsmarketing, public relations, and beyond
Brief press, analysts, and partners on solutionofferings, as needed
Requirements
Fantastic storytelling skills and ability tocommunicate and translate technical issues to business values
Demonstrated experience writing blogs,delivering webinars, presenting to customers, analysts and media
Proven success developing and executinggo-to-market plans for SaaS solutions
You are extremely self-motivated and know how toalign different teams around a common message
Previous success crafting compelling positioningand marketing content for an enterprise software company
At least 5-7 years of product marketingexperience working in the B2B software space
Experience in asset finance or a related FinTechfield preferred
Bonus: you are certified in Product Marketingfrom the Pragmatic Institute