We are an online retailer of professional skincare and beauty products. We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives. The ideal candidate will have a proven track record of successfully managing skincare related marketing campaigns, possess advanced skills in analyzing Klaviyo, Google, Bing, Meta, Tiktok and Pinterest ad performance, and demonstrate a strong background in analytics including results, ROAS and budgets. As the Director of Marketing, they will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, conversion and retention.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Skincare retailing related experience.
- Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
- In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Relevant certifications in PPC and email marketing will be considered a plus.