Director of Marketing
This is a remote role with frequent travel
Reports to: CEO
Classification: Exempt
Job purpose summary
Provider Partners Health Plans "PPHP" is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care. The Director of Marketing will be responsible for taking the lead on projects and marketing with focus on Nursing Home and key market targets.
Responsibilities
- Lead and execute all marketing initiatives and strategies to generate brand awareness for PPHP products in key target market:
o Nursing Home and ALF Association Executive Directors, Chairpersons, key employees, and key members.
o National Nursing home and ALF associations - as above also
o Owners and operators of nursing homes and ALFs
o State and Federal LTC elected officials, bureaucrats, and appointees.
- Devise and present marketing plan and budget
- Initiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, advertising, sponsorships, and proposals
- Manage and design external marketing collateral and presentations to support sales initiatives
- Identify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target markets
- Orchestrate public relations strategies with industry publications and local media contacts
- Foster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goals
- Stay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies.
- Must take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed.
- Must be able to implement the plan above on a very aggressive timetable.
Skills
- Experience marketing within health care systems.
- 10 Years experience in leading and managing a team.
- Knowledge of health and patient care facilities.
- Experience in post-acute or LTC is a big plus.
- Excellent communication skills
- Demonstrated success in executing market awareness strategies in highly competitive markets
- Strong ethics
- Team spirit with a positive attitude
- BA/BS degree preferred
Working conditions
Administrative office located in suburban Baltimore. Position requires frequent travel.
Physical requirements
Remaining in a stationary position, often sitting for prolonged periods.
Minimal lifting of 5-10 pounds of office related equipment as needed.
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