Client Summary:
- Health Information and Devices Company specializing in modernizing medical imaging
- Handheld ultrasound platform integrated with artificial intelligence
- Facilitates real-time decisions leading to enhanced patient outcomes
- Aims to reduce the cost of medical imaging
Position Responsibilities:
- Manages all aspects of the e-commerce business, including:
- Business planning
- Pricing strategies
- Website design
- Content strategy and development
- SEO tools and methods
- Promotional campaigns
- Other online marketing programs
- Oversees sales performances and tracks key performance metrics to understand program effectiveness for growth, conversion improvement, and new product offerings.
- Manages daily e-commerce operations, including:
- Product updates
- New product launches
- Site asset modifications to support ongoing campaigns
- Maintains e-commerce website, SAP Commerce Cloud platform, and any required integrations.
- Enhances website performance for e-commerce acquisition and activation, cart building programs, and managing product catalogs to improve the sales funnel.
- Implements a best-in-class conversion rate optimization program, leveraging data-driven insights and industry best practices to enhance the user journey and shopping experience.
- Focuses on strategies and initiatives to increase the average order value across all e-commerce channels.
- Collaborates with cross-functional teams to execute short-term and long-term strategies to boost revenue and profitability.
- Builds and maintains strong relationships with key online retailers/partners.
- Plans, executes, and evaluates product launches on the e-commerce platform.
- Implements demand forecasting, budgeting, and profit and loss management.
- Leverages the power of influencers and sources new partnerships and affiliate programs to drive new customers and online purchases.
- Stays current on industry trends, competitive landscape, new digital technology, approaches, resources, and opportunities.
Experience & Skills:
Required Experience and Qualifications:
- 7+ years of e-commerce project management experience, including at least 2 years in a senior role.
- Experience in healthcare B2B or B2C business environments.
- Strategic orientation with a focus on delivering value, optimizing conversion rates, and enhancing average order value and user experience to exceed industry benchmarks.
- Proficient in e-commerce reporting tools such as Google Analytics, Google Data Studio, and other relevant platforms.
- Strong leadership skills with the ability to identify, prioritize, and communicate highest-impact initiatives.
- Demonstrates strategic innovation in e-commerce, with a proven track record of sound business judgment and decision-making.
- Professional experience in UI/UX, SEO, and omnichannel marketing is advantageous.
- Comprehensive knowledge of e-commerce technologies and tactics, including Product Experience Management (PXM) and Digital Asset Management (DAM).
- Analytical abilities paired with strong interpersonal and influencing skills, as well as excellent verbal, written, and presentation communication skills.
Compensation $165k-$190k, Health Insurance, 401k, Paid Vacation